Authors: Gutzeit, Jennifer; Dorsch, Isabelle; Stock, Wolfgang
Abstract: This is an empirical paper about giving, receiving, and following recommendation ...
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Abstract: This is an empirical paper about giving, receiving, and following recommendations on Video-on-Demand (VoD) services, including results on gender-specific differences. Based upon a model for information behavior on VoD services, we applied an online survey and generated 1,258 valid questionnaires from active VoD users. Participants receive recommendations from the systems once a week on average, but they follow them only occasionally. They give actively recommendations to other people several times a month. Users do not receive recommendations from other sources as often as from the services (only several times a month); however, they follow those recommendations more often. The most important source for receiving recommendations from other sources is faceto-face communication. Obviously, VoD users follow recommendations from other people more than suggestions from algorithmically generated recommender systems. Besides, self-determined content selection following intrinsic motivation is important. The findings are of interest for research on digital and social media and for VoD services.
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Semantic filters:
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Topics:
digital service video streaming service social media intrinsic motivation Netflix
Methods:
survey nonparametric test Mann Whitney U test descriptive statistic computational algorithm
