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Role of Affect in Self-Disclosure on Social Network Websites: A Test of Two Competing Models
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2015 | Journal of Management Information Systems | Citations: 0
Authors: Yu, Jongtae; Hu, Paul Jen-Hwa; Cheng, Tsang-Hsiang

Abstract: This study examines how affect influences self-disclosure on social network (SN) ... Expand

Abstract: This study examines how affect influences self-disclosure on social network (SN) websites. We test two competing models that build on direct causation theory and affect heuristic theory, respectively. In a direct effect model, affect steers self-disclosure, independent of cognitive cost–benefit appraisals. The indirect effect model instead suggests that affect influences self-disclosure by adjusting perceptions of benefits and costs. The empirical comparison of the models relies on survey data from more than 500 university students. Overall, affect influences self-disclosure indirectly by adjusting the benefits people perceive. In particular, affect toward self-disclosure and toward SN websites relate positively to self-disclosure motivators; their perceived values appear amplified in the presence of positive affect. We also offer a plausible, alternative explanation of the observed positive relationship between privacy risk and self-disclosure according to an indirect effect model, in which self-disclosure is driven mainly by motivators, whereas the effects of inhibitors depend a posteriori on self-disclosure. These findings call for a reconsideration of any exclusive focus on the direct impacts of affect on technology use, as is common in previous research, and suggest the importance of affective factors for understanding social technology uses and managing customer relationships. Collapse

Semantic filters: discriminant validity affect theory

Topics: website privacy Facebook internet technology self efficacy

Methods: survey post analysis covariance analysis partial least squares regression statistical hypothesis test

Theories: affect theory
Affective Primacy in Intraorganizational Task Networks
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2015 | Organization Science | Citations: 0
Authors: Casciaro, Tiziana; Lobo, Miguel Sousa

Abstract: To better understand the role of affect in organizational task-related networks, ... Expand

Abstract: To better understand the role of affect in organizational task-related networks, we developed a theory of affective primacy that identifies cognitive and motivational mechanisms through which the affective value of a social relationship (a feeling of positive affect from interactions with a colleague) operates as an antecedent of perceived instrumental value (a subjective evaluation of a relationship’s contribution to accomplishing assigned tasks). We tested this theory with full-network data collected over three years from employees in a small functional-form organization, which we analyzed with a methodology drawing from the social relations model of interpersonal perception and Bayesian models for social network analysis. We found that, over time, the affective value of social relationships influences both perceptions of instrumental value and the formation of task-related ties through multiple paths not accounted for by either perceived instrumental value or formal-structural requirements. We also show that the emergence of task-related networks rests primarily on high-activation positive emotions, such as excitement (a subjective state of feeling energized) rather than positive emotions with lower levels of activation, such as pleasantness (a subjective state of feeling gratified). We discuss implications of these findings for organizational theory and managerial practice. Collapse

Semantic filters: discriminant validity affect theory

Topics: task interdependence social identity organizational context cross cultural research organization structure

Methods: survey qualitative interview longitudinal research descriptive statistic theory development

Theories: general systems theory affect theory organizational theory

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Role of Affect in Self-Disclosure on Social Network Websites: A Test of Two Competing Models

Affective Primacy in Intraorganizational Task Networks