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Working with AI: How Attitudes Shape Human-AI Collaboration

2023 | International Conference on Information Systems | Citations: 0
Authors: Glienke, Maximilian; Hartwich, Nicole; Antons, David

Abstract: Recent research shows that people tend to avoid relying on artificial intellige ... Expand

Abstract: Recent research shows that people tend to avoid relying on artificial intelligence (AI) when making decisions at work. Although previous studies have investigated the causes and effects of this phenomenon, the role of attitudes, which are considered as a crucial factor in biased decision-making, remains unexplored. To investigate whether and how attitudes toward AI influence decision-making in work-related situations, we developed and conducted a lab experiment in which 156 participants received AI advice on process improvement while performing a manufacturing task. Our results suggest that negative attitudes toward AI are associated with greater reluctance to accept AI advice, resulting in lower performance in work-related situations. Furthermore, we show that human involvement in the process of providing AI advice cannot mitigate the negative effects of strong negative attitudes. Collapse

Semantic filters: attitude theory

Topics: artificial intelligence decision making business process improvement human AI collaboration task productivity

Methods: experiment experimental group computational algorithm laboratory experiment regression analysis method

Theories: attitude theory
Close the Intention-Behavior Gap via Attitudes: Case Study of the Volitional Adoption of a Two-Factor Authentication Service

2023 | HICSS | Citations: 0
Authors: Mattson, Tom; Aurigemma, Sal; Ren, Jie

Abstract: Most of the theories used in the behavioral security literature explain the vari ... Expand

Abstract: Most of the theories used in the behavioral security literature explain the variance in intentions to act securely. Yet, individuals often fail to act on their intentions. This disconnect is referred to as the intention-behavior gap. Most theories propose a single structural path between intentions and actual behaviors with the expectation that individuals will act on their intentions. The purpose of our paper is to investigate this intention-behavior gap in the context of the volitional adoption of information security technologies. To do so, we conducted a two-phased qualitative study of the adoption of a two-factor authentication (2FA) service. In our bottom-up investigation, we discovered emergent themes related to the four functional areas of attitudes (i.e., functional attitude theory). Our paper contributes to the behavioral security literature by suggesting that individuals must change their negative attitudes related to different functional areas to start to reduce the intention-behavior gap. Collapse

Semantic filters: attitude theory

Topics: multi-factor authentication behavioral intention electronic mail data security data breach

Methods: qualitative coding personal interview logistic regression

Theories: attitude theory
Comparing low sensory enabling (LSE) and high sensory enabling (HSE) virtual product presentation modes in e-commerce
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2022 | Information Systems Journal | Citations: 0
Authors: Kinzinger, Arno; Steiner, Winfried; Tatzgern, Markus; Vallaster, Christine

Abstract: Online shops have become increasingly interactive, using different technologies ... Expand

Abstract: Online shops have become increasingly interactive, using different technologies to create virtual experiences that attempt to simulate a realistic product experience. We explore the impact of high sensory enabling (HSE) virtual product presentation modes using state-of-the-art virtual reality (VR) technology that allows consumers to imitate natural movement and interactions via head-mounted displays (HMD) and dual hand VR controllers. This will compare the HSE virtual product presentation mode with a typical low sensory enabling (LSE) virtual product presentation mode that utilises conventional computer screens, along with mouse and keyboard inputs, on a desktop computer. For the HSE virtual product presentation mode, the results show significantly higher values for the studied variables, including presence, perceived diagnosticity, attitude towards product, and purchase intention. Shopping frequency has a moderating effect on the significant differences of presence between presentation modes. Our research contributes to theory by building on attitude theory, cue summation theory, as well as repetitive learning and memory to explore and explain the effects of HSE virtual product presentation modes on the constructs considered. For managers and industry leaders, this study identifies the importance of using state-of-the-art technology when creating HSE virtual experiences for their products. Collapse

Semantic filters: attitude theory

Topics: electronic commerce virtual reality missing data desktop computer virtual world

Methods: analysis of covariance survey partial least squares regression experiment statistical hypothesis test

Theories: theory of cue summation attitude theory
Investigating the Effects of Dimension-Specific Sentiments on Product Sales: The Perspective of Sentiment Preferences
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2021 | Journal of the Association for Information Systems | Citations: 0
Authors: Jiang, Cuiqing; Wang, Jianfei; TANG, Qian; Lyu, Xiaozhong

Abstract: While the literature has reached a consensus on the awareness effect of online ... Expand

Abstract: While the literature has reached a consensus on the awareness effect of online word-of-mouth (eWOM), this paper studies its persuasive effect-specifically, dimension-specific sentiment effects on product sales. We examine the sentiment information in eWOM along different product dimensions and reveal different persuasive effects on consumers' purchase decisions based on consumers' sentiment preference, which is defined as the relative importance that consumers place on various dimension-specific sentiments. We use an aspect-level sentiment analysis to derive dimension-specific sentiment and PVAR (panel vector auto-regression) models, and estimate their effects on product sales using a movie panel dataset. The findings show that three dimension-specific sentiments (star, genre, and plot) are positively related to movie sales. Regarding consumers' sentiment preferences, we find a positive relationship to movie sales that is stronger for plot sentiment, relative to star sentiment for low-budget movies. For high-budget movies, we find a positive relationship to movie sales that is stronger for star sentiment, relative to plot or genre sentiment. Collapse

Semantic filters: attitude theory

Topics: online word of mouth word of mouth online review big data knowledge representation

Methods: sentiment analysis product review robustness check natural language processing topic model

Theories: attitude theory
The relationships among community experience, community commitment, brand attitude, and purchase intention in social media
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2019 | International Journal of Information Management | Citations: 10
Authors: Wang, Xiao-Wu; Cao, Yu-Mei; Park, Cheol

Abstract: The brand community built by social networking sites (SNSs) promotes eﬃciency in ... Expand

Abstract: The brand community built by social networking sites (SNSs) promotes eﬃciency in modern marketing. However, building consumer-brand relationships through an SNS brand community to improve marketing performance has always presented a challenge. Thus, this study aims to identify and test the main factors related to SNS brand communities that can predict purchase intention. The conceptual model includes community experience, community commitment, brand attitude, and purchase intention. The results of the structural equation modeling (SEM) using a sample of 278 Korean consumers reveals that in addition to information experience, other experiences (entertainment, homophily, and relationship-based) have a positive inﬂuence on community commitment. Relationship-based experience as constructed in this study has the largest impact on community commitment. SNS brand community commitment has a positive inﬂuence on brand attitude. However, SNS brand community commitment has no signiﬁcant impact on purchase intention. Finally, the results show that SNS brand community commitment has a partial mediation eﬀect on the relationship between SNS brand community experience and brand attitude. This study suggests that companies should strategically manage consumers’ SNS brand community experiences and commitment. Other theoretical implications and managerial implications are also discussed. Collapse

Semantic filters: attitude theory

Topics: social media marketing management Facebook social media marketing customer loyalty

Methods: survey qualitative interview data transformation structural equation modeling SEM tool

Theories: attitude theory
Integrating an Option-Oriented Attitude Analysis into Investigating the Degree of Stabilities in Conflict Resolution
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2018 | Group Decision and Negotiation | Citations: 0
Authors: Xu, Peng; Xu, Haiyan; Ke, Ginger Y.

Abstract: Despite the influences on one’s thoughts and actions, the attitude has usually b ... Expand

Abstract: Despite the influences on one’s thoughts and actions, the attitude has usually been overlooked in conflict analysis. The purpose of this paper is to develop a new systematic methodology for the graph model for conflict resolution that can be employed to study real-world conflict situations and gain enhanced insights. More specifically, the proposed method starts with the development of an expanded option-oriented preference structure that is derived from decision makers’ attitudes toward others. Then based on this attitude-driven preference structure, the general concepts of stabilities are extended to contain the definitions of different degrees of stabilities under attitude. In addition, the proposed method is embedded in a decision support system, called NUAAGMCR, to facilitate the analytical process. Through a detailed case study of the two-stage environmental conflict of post-Fukushima controversy in Japan, the predicted resolutions are demonstrated to be more accurate and stable than those derived by the general stability analysis. Collapse

Semantic filters: attitude theory

Topics: decision support system

Methods: case study

Theories: attitude theory
Is Online Consumers’ Impulsive Buying Beneficial for E-Commerce Companies? An Empirical Investigation of Online Consumers’ Past Impulsive Buying Behaviors
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2017 | Information Systems Management | Citations: 0
Authors: Lim, Se Hun; Lee, Sukho; Kim, Dan J.

Abstract: Previous studies emphasized that e-businesses could increase sales with marketin ... Expand

Abstract: Previous studies emphasized that e-businesses could increase sales with marketing strategies on shopping web sites that induce impulsive buying behavior, and lacked an empirical approach to problems caused by impulsive buying. This study proposes a research model that deals with online consumers’ impulsive buying behavior and empirically validates it. The results show that impulsive buying could have a strong impact on post e-commerce purchase intention and behavior such as actual behavioral return tendency of goods. Collapse

Semantic filters: attitude theory

Topics: electronic commerce website web application electronic business internet technology

Methods: survey partial least squares regression statistical hypothesis test Student's t-test causality analysis

Theories: unified theory of acceptance and use of technology attitude theory extended unified theory of acceptance and use of technology theory of planned behavior
Consumer adoption of RFID-enabled services. Applying an extended UTAUT model
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2016 | Information Systems Frontiers | Citations: 0
Authors: Nysveen, Herbjørn; Pedersen, Per Egil

Abstract: In this article, an extended version of the unified theory of acceptance and use ... Expand

Abstract: In this article, an extended version of the unified theory of acceptance and use of technology (UTAUT) is applied to explore the significance of various antecedents of acceptance of eight versions of a radio frequency identification (RFID) enabled service. The results show significant influences from performance expectancy, effort expectancy and technology anxiety on attitude to use RFID-enabled services, while facilitating conditions and attitude to use both have significant influences on intention to use the services. Looking into potential moderating influences, gender moderates most of the relationships in the model while age and experience with identification technology do not seem to be relevant moderators. Exploring the potential moderating influence of context experience, experience of the service context is found to moderate some of the relationships in the model. Managerial implications point to the importance of developing useful and user-friendly services and of communicating the user friendliness to potential customers to avoid the potential negative influence of technology anxiety. Service development and market communication should be sensitive to gender and context experience. Collapse

Semantic filters: attitude theory

Topics: radio frequency identification usage intention social influence privacy mobile system

Methods: survey data transformation case study SEM tool self reported survey

Theories: unified theory of acceptance and use of technology attitude theory theory of planned behavior
Contribution Behavior in Virtual Communities: Cognitive, Emotional, and Social Influences

2014 | Management Information Systems Quarterly | Citations: 0
Authors: Hsien-Tung Tsai; Bagozzi, Richard P.

Abstract: The long-term viability of virtual communities depends critically on contributio ... Expand

Abstract: The long-term viability of virtual communities depends critically on contribution behavior by their members. We deepen and extend prior research by conceptualizing contributions to virtual communities in terms of small friendship group-referent intentional actions. Specifically, we investigate cognitive, emotional, and social determinants of shared we-intentions and their consequences for member contribution behavior to the small friendship group to which they belong within a larger community. Using multiple measurement sources and a longitudinal quasi-experimental design, we show that group norms and social identity, as well as attitudes and anticipated emotions, contribute to the development of behavioral desires, which in turn influence we-intentions. In addition, subjective norms are less effective than either group norms or social identity in encouraging contribution behavior. Finally, members' experience levels positively moderate the relationship between we-intentions and contribution behaviors, and differences between collectivistic versus individualistic orientations moderate the effects of social identity and anticipated emotions on the desire to contribute to one's friendship group in the virtual community. Tests for methods biases were conducted, as well as rival hypotheses. These findings have significant research and managerial implications. Collapse

Semantic filters: attitude theory

Topics: online community social identity social influence electronic mail decision making

Methods: chi squared test survey longitudinal research descriptive statistic digital trace data

Theories: social identity theory attitude theory appraisal theory
The impact of disposition to privacy, website reputation and website familiarity on information privacy concerns
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2014 | Decision Support Systems | Citations: 50
Authors: Li, Yuan

Abstract: This study examines the impact of disposition to privacy, perceived reputation o ... Expand

Abstract: This study examines the impact of disposition to privacy, perceived reputation of a website, and personal familiarity with the website on a person's privacy concerns about the website. It also analyzes the key attributes of disposition to privacy and its antecedents. Using a survey, the study finds the direct impact of disposition to privacy, website reputation, and personal familiarity on website-specific privacy concerns. The impact of privacy experience on disposition to privacy is also confirmed. The moderating effects of website reputation and personal familiarity on disposition to privacy are not supported, suggesting that the three antecedents exert their impact on privacy concerns independently. The study extends the information privacy literature through the analysis of the roles of contextual factors (reputation and familiarity) in the relationship between disposition to privacy and website-specific privacy concerns. It also moves forward studies on individual disposition to privacy, calling for more attention to this critical concept. Collapse

Semantic filters: attitude theory

Topics: website privacy information privacy concern behavioral intention electronic commerce

Methods: survey chi squared test factor analysis PLS tool post-hoc analysis

Theories: privacy calculus theory attitude theory

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Found 16 articles

Working with AI: How Attitudes Shape Human-AI Collaboration

Close the Intention-Behavior Gap via Attitudes: Case Study of the Volitional Adoption of a Two-Factor Authentication Service

Comparing low sensory enabling (LSE) and high sensory enabling (HSE) virtual product presentation modes in e-commerce

Investigating the Effects of Dimension-Specific Sentiments on Product Sales: The Perspective of Sentiment Preferences

The relationships among community experience, community commitment, brand attitude, and purchase intention in social media

Integrating an Option-Oriented Attitude Analysis into Investigating the Degree of Stabilities in Conflict Resolution

Is Online Consumers’ Impulsive Buying Beneficial for E-Commerce Companies? An Empirical Investigation of Online Consumers’ Past Impulsive Buying Behaviors

Consumer adoption of RFID-enabled services. Applying an extended UTAUT model

Contribution Behavior in Virtual Communities: Cognitive, Emotional, and Social Influences

The impact of disposition to privacy, website reputation and website familiarity on information privacy concerns