Reconciling the Personalization-Privacy Paradox: Exploring Privacy Boundaries in Online Personalized Advertising

2023 | Journal of the Association for Information Systems | Citations: 0

Authors: Zhu, Yu-Qian; Kanjanamekanant, Kritsapas; Chiu, Yi-Te

Abstract: To reconcile the personalization-privacy paradox, we adopt the privacy as a stat ... Expand

Abstract: To reconcile the personalization-privacy paradox, we adopt the privacy as a state view and define privacy as a state of information boundary rule-following. We further identify five types of boundaries underlying some of the important implicit rules of maintaining privacy: communication channel, platform, device, temporal, and purpose boundaries. Using an online vignette survey, we investigated how each of these boundary types affected users’ privacy perceptions when they were subjected to personalized advertisements. Using fixed- and random-effects models, we investigated how violating different boundary rules leads to changes in perceived privacy. Our results show that all five boundary types are significant predictors of perceived privacy within individuals. The communication channel, device, and business versus private purpose are significant predictors of perceived privacy across the whole sample. Temporal boundaries and platform boundaries failed to achieve statistical significance when evaluated simultaneously with the other factors across the whole sample. This means that for each individual, observing the rules of these five boundary types leads to higher perceived privacy than not observing these conditions. Taken as a whole, observing communication channel, device, and business versus private purpose boundaries also leads to higher averages of perceived privacy across the whole sample. Theoretical and practical implications are discussed based on the results. Collapse

Topics: privacy personalization usability advertising management Facebook

Methods: hierarchical linear modeling likelihood-ratio test theory development survey statistical hypothesis test

Theories: communication privacy management theory

Agile systems development: Privacy theoretical lens to challenge the full information disclosure paradigm.

2022 | Information & Management | Citations: 0

Authors: Collignon, Stephane Eric; Nazir, Salman; Surendra, Nanda Chingleput

Abstract: Software development requires intense collaboration within, across teams, and wi ... Expand

Abstract: Software development requires intense collaboration within, across teams, and with the client. Since the popularization of agile software development in the 2000s, the virtuous effects of transparent collaboration have been emphasized. However, some studies have alluded to concerns with full information disclosure and mentioned that teams may benefit by withholding some information. We used case studies to explore such sit­ uations. We adopted a privacy theoretical lens because it is antithetical to the information disclosure lens and offers frames to comprehend how professional information can be retained by individuals, shared to restricted circles or entirely divulged. We found situations when the disclosure paradigm is challenged in agile processes. There is ambiguity in the disclosure message because individual and collective information retention do play a role in agile development. Our findings help refine information systems development philosophies and practices. We also extend our understanding of the communication privacy management theory to a context where full disclosure is preferred to privacy, and where control over privacy depends on allowances granted by a third party, which can generalize to other settings (e.g., social media platforms). Collapse

Topics: privacy agile software development data breach organizational culture sensemaking

Methods: qualitative interview design methodology qualitative content analysis literature study case study

Theories: stewardship theory agency theory communication privacy management theory

Privacy Boundaries: What is the Line?

2022 | Americas Conference on Information Systems | Citations: 0

Authors: Heinrich, Matt; Gerhart, Natalie

Abstract: Privacy research considers many explanations for why people express privacy con ... Expand

Abstract: Privacy research considers many explanations for why people express privacy concerns, but seemingly have misaligned privacy behaviors. This research proposes the missing explanation is a clear definition of what privacy means to different people. Specifically, what are the privacy boundaries of individuals. Unique to our typology is the theoretical explanation of differences grounded in Communication Privacy Management theory, which suggests different individuals will have different boundaries in different contexts. Further, we will relate these boundaries to privacy knowledge to better determine how privacy intentions align with capabilities. This research has theoretical implications to help us better understand why prior theories have mixed results. Practically, this research can help guide delineation as privacy regulations become more prevalent. Collapse

Topics: information privacy law privacy

Theories: communication privacy management theory

No trespassing: exploring privacy boundaries in personalized advertisement and its effects on ad attitude and purchase intentions on social media

2021 | Information & Management | Citations: 10

Authors: Zhu, Yu-Qian; Kanjanamekanant, Kritsapas

Abstract: Based on the Communication Privacy Management theory, we examined how two bounda ... Expand

Abstract: Based on the Communication Privacy Management theory, we examined how two boundary conditions (infor­ mation boundary and social boundary) and two relationship conditions (co-ownership relation and humancomputer relation) contribute to perceived privacy and ad effectiveness in the personalized ad context on so­ cial platforms. With 349 survey responses, we found that personalized ads based on internal data source, perceived personification and co-ownership of Facebook are positively related to perceived privacy, which leads to better ad attitude and higher purchase intentions. Perceived personification and co-ownership further mod­ erate the relationship between internal data source and embarrassment to perceived privacy. Collapse

Topics: privacy Facebook social media personalization usability

Methods: company material survey data transformation partial least squares regression statistical hypothesis test

Theories: communication privacy management theory

Mobile application security: Role of perceived privacy as the predictor of security perceptions

2020 | International Journal of Information Management | Citations: 10

Authors: Balapour, Ali; Nikkhah, Hamid Reza; Sabherwal, Rajiv

Abstract: Despite mobile applications being at the frontier of mobile computation technolo ... Expand

Abstract: Despite mobile applications being at the frontier of mobile computation technologies, security issues pose a threat to their adoption and diffusion. Recent studies suggest that security violations could be mitigated through improved security behaviors and attitudes, not just through better technologies. Existing literature on behavioral security suggests that one of the main predictors of users’ perceptions of security is their perceived privacy concerns. Using communication privacy management theory (CPM), this study examines the effects of privacyrelated perceptions, such as privacy risk and the effectiveness of privacy policies, on the security perceptions of mobile app users. To empirically test the proposed theoretical model, two survey studies were conducted using mobile apps requesting less sensitive information (n = 487) and more sensitive information (n = 559). The findings show that the perceived privacy risk negatively influences the perceived security of the mobile apps; the perceived effectiveness of a privacy policy positively influences user perceptions of mobile app security; and perceived privacy awareness moderates the effect of perceived privacy risk on the perceived security of mobile apps. The results also suggest that users have different privacy-security perceptions based on the information sensitivity of the mobile apps. Theoretical and practical implications are discussed. Collapse

Topics: privacy mobile application information privacy concern IT security threat usage intention

Methods: survey structural equation modeling chi squared test archival research statistical hypothesis test

Theories: communication privacy management theory

Beyond Information: The Role of Territory in Privacy Management Behavior on Social Networking Sites

2019 | Journal of the Association for Information Systems | Citations: 11

Authors: Lin, Shuaifu; Armstrong, Deborah J.

Abstract: This study draws on communication privacy management theory to explore aspects o ... Expand

Abstract: This study draws on communication privacy management theory to explore aspects of social networking sites (SNSs) that may influence individual privacy management behaviors and conceptualizes two behaviors for managing privacy on SNSs: private disclosure (for managing information privacy) and territory coordination (for managing territory privacy). Evidence from two studies of SNS members indicates that perceptions of trespassing over agreed-upon virtual boundaries within SNSs affects risk beliefs regarding information privacy and territory privacy differently. These distinct privacy risk beliefs, in turn, influence two privacy management behaviors. Theoretically, this study demonstrates that a more complete conceptualization of individual privacy management on SNSs should consider both information privacy and territory privacy; and that territory coordination is a more significant indicator of privacy management behaviors on SNSs than private disclosure. From a practical standpoint, this study provides guidance to SNS platform organizations on how to reduce individuals’ privacy risk beliefs, encourage users to share private information, and potentially build larger online communities. Collapse

Topics: privacy information privacy concern social network online community internet technology

Methods: survey survey design data transformation post-hoc analysis factor analysis

Theories: communication privacy management theory contract theory

Perceived information sensitivity and interdependent privacy protection: a quantitative study

2019 | Electronic Markets | Citations: 13

Authors: Wirth, Jakob; Maier, Christian; Laumer, Sven; Weitzel, Tim

Abstract: From a theoretical point of view, previous research has considered information s ... Expand

Abstract: From a theoretical point of view, previous research has considered information sensitivity in terms of potential negative consequences for someone who has disclosed information to others and that information becomes public. However, making information public could also have negative consequences for other individuals as well. In this study, we extend the concept of information sensitivity to include negative consequences for other individuals and apply it in a quantitative research study. The results prove that the extended concept of information sensitivity leads to a better understanding of privacy-related concepts especially in an interdependent privacy setting. We contribute to theory by defining the extended concept of information sensitivity and by drawing conclusions on how to use it in future privacy research studies. Collapse

Topics: privacy Facebook healthcare data public good social network

Methods: survey post-hoc analysis descriptive statistic theoretical contribution literature study

Theories: communication privacy management theory

A chronological review of empirical research on personal information privacy concerns: An analysis of contexts and research constructs

2019 | Information & Management | Citations: 9

Authors: Yun, Haejung; Lee, Gwanhoo; Kim, Dan J

Abstract: As concerns about personal information privacy (PIP) continue to grow, an increa ... Expand

Abstract: As concerns about personal information privacy (PIP) continue to grow, an increasing number of studies have empirically investigated the phenomenon. However, researchers are not well informed about the shift of PIP research trends with time. In particular, there is a lack of understanding of what constructs have been studied in what contexts. As a result, researchers may design their study without sufficient guidance. This problem can lead to unproductive efforts in advancing PIP research. Therefore, it is important and timely to review prior PIP research to enhance our understanding of how it has evolved. We are particularly interested in understanding the chronological changes in contexts and research constructs studied. We use a chronological stage model of PIP research we develop, a set of contextual variables identified from prior literature, and the four-party PIP model suggested by Conger et al. (2013) as theoretical foundations to conduct a chronological literature review of empirical PIP concern studies. We find several PIP research trends during the last two decades, such as the quantity of PIP research has drastically increased; the variety of contexts and research constructs being studied has increased substantially; and many constructs have been studied only once while only a few have been repeatedly studied. We also find that the focus of PIP research has shifted from general/unspecified contexts to specific ones. We discuss the contributions of the study and recommendations for future research directions. We propose a fifth party as an emergent player in the ecosystem of PIP and call for future research that investigates it. Collapse

Topics: privacy information privacy concern mobile system internet technology electronic commerce

Methods: qualitative interview literature study grounded theory nonparametric test structured literature research

Theories: technology acceptance model privacy calculus theory communication privacy management theory theory of planned behavior

How to regulate individuals’ privacy boundaries on social network sites: A cross-cultural comparison

2018 | Information & Management | Citations: 0

Authors: Liu, Zilong; Wang, Xuequn

Abstract: Individuals presently interact with their diverse social circles on social netwo ... Expand

Abstract: Individuals presently interact with their diverse social circles on social networking sites and may find it challenging to maintain their privacy while deriving pleasure through self-disclosure. Drawing upon the communication privacy management theory, our study examines how boundary coordination and boundary turbulence can influence individuals’ self-disclosure decisions. Further, our study examines how the effects of boundary coordination and boundary turbulence differ across cultures. Our hypotheses are tested with survey data collected from the United States and China. The results strongly support our hypotheses and show interesting cultural differences. The implications for theory and practice are discussed. Collapse

Topics: privacy data breach information privacy concern decision making national culture

Methods: post-hoc analysis partial least squares regression survey survey design factor analysis

Theories: cultural dimensions theory communication privacy management theory

The Influence of Privacy Dispositions on Perceptions of Information Transparency and Personalization Preferences

2017 | HICSS | Citations: 0

Authors: Hauff, Sabrina; Dytynko, Olga; Veit, Daniel

Abstract: To attract customers, firms offer personalized services. This is perceived benef ... Expand

Abstract: To attract customers, firms offer personalized services. This is perceived beneficial by many customers as it enhances the purchase experience and addresses customers’ needs. However, to offer personalized services, customer data has to be collected and analyzed. This practice gives rise to privacy concerns and can inhibit the usage of such services. Our research aims to address the tension between personalization and privacy by applying information boundary theory to investigate how respondents’ disposition to value privacy and the availability of information transparency features influences individuals’ intention to disclose information to personalized services. Based on an experimental study, we find a significant interaction between disposition to value privacy and personalization, while the implementation of transparency features does not yield substantial changes in information disclosure. Thus, in order to successfully offer personalized services, we recommend that practitioners take individuals’ privacy preferences into account for their service design. Collapse

Topics: personalization usability privacy data breach website

Methods: experiment analysis of covariance survey factor analysis data transformation

Theories: information boundary theory theory of bounded rationality communication privacy management theory