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Do Social Media Marketing Activities Improve Brand Loyalty? An Empirical Study on Luxury Fashion Brands
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2023 | Information Systems Frontiers | Citations: 0
Authors: Fetais, Abdulla H.; Algharabat, Raed S.; Aljafari, Abdullah; Rana, Nripendra P.

Abstract: This research aims to investigate the impact of social media marketing activitie ... Expand

Abstract: This research aims to investigate the impact of social media marketing activities (SMMa) on brand loyalty directly and through mediating variables community engagement and lovemark. To propose a research model, we used the theories including lovemark theory, engagement theory and brand equity theory. As a result, this research investigates the impact of SMMa, community engagement, and lovemark on brand loyalty. Using an online survey, we collected data from 464 female participants who are following luxury fashion brands on major social networking sites including Facebook, Instagram, Snapchat, and Twitter. Results using PLS revealed that SMMa positively influences community engagement and lovemark. Moreover, we find positive relationships between community engagement, lovemark and brand loyalty. However, we find that SMMa has no direct influence on brand loyalty. Collapse

Semantic filters: equity theory

Topics: customer loyalty social media word of mouth online word of mouth marketing management

Methods: survey partial least squares regression partial least squares path modeling statistical hypothesis test data transformation

Theories: equity theory job engagement theory service-dominant logic theory of logic
For Better and Worse: How Proactive Personality Alters the Strain Responses to Challenge and Hindrance Stressors
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2023 | Organization Science | Citations: 0
Authors: Nielsen, Jordan; Firth, Brady; Crawford, Eean

Abstract: Employees with a proactive personality tend to show exceptional initiative and p ... Expand

Abstract: Employees with a proactive personality tend to show exceptional initiative and perseverance, suggesting that they are relatively impervious to stressors. Yet some evidence suggests that proactive personality may exacerbate the effect of stressors on strain. In this study, we clarify these conflicting ideas by systematically distinguishing between different types of chronic work stressors. Integrating the conservation-of-resources model and the challenge–hindrance stressor framework, we suggest that employees with more proactive personalities are especially sensitive to the extent to which chronic work stressors are amenable to their resource investments. Specifically, we hypothesize that, for more proactive employees, challenge stressors (opportunities more amenable to resource investment) lead to less strain (i.e., emotional exhaustion and turnover intentions) but also that hindrance stressors (demands less amenable to proactive expectations of achievement) lead to relatively more strain. We further propose perceived organizational support as a mediator of these interactive effects wherein challenging opportunities are interpreted by proactive employees as particularly indicative of high support and hindering demands as particularly indicative of low support, ultimately leading to lower and higher perceptions of strain, respectively. A three-wave survey of 256 architects generally supports these hypotheses: the effects of challenge stressors on emotional exhaustion and turnover intentions were significantly attenuated and the effects of hindrance stressors on these outcomes were significantly exacerbated for more proactive people. These effects were mediated (partially for exhaustion, fully for turnover intentions) by perceived support. Follow-up analysis demonstrates that this interactive effect extends to turnover behavior 2.5 years later, fully mediated by perceived support. Collapse

Semantic filters: equity theory

Topics: personality IT personell turnover LinkedIn pandemic types of work

Methods: survey theory development statistical hypothesis test descriptive statistic regression analysis method

Theories: conservation of resources theory equity theory
Dynamic Pricing on Two-Sided Platforms: Consequences on Customers’ Fairness Perceptions and Purchase Intentions

2023 | International Conference on Information Systems | Citations: 0
Authors: Röder, Andreas; Bohnen, Eva; Züllig, Kilian; Kupfer, Alexander; Zimmermann, Steffen

Abstract: ... Expand

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Semantic filters: equity theory

Topics: price management dynamic pricing ride sharing platform logistics management Airbnb

Methods: experiment statistical hypothesis test chi squared test survey parametric test

Theories: equity theory
Fairness of E-Commerce Platform Product Recommendations: Understanding Customers’ Perceived Fairness and Equity Sensitivity

2023 | Americas Conference on Information Systems | Citations: 0
Authors: Sharma, Sachin; Singh, Vivek; Joshi, Kailash

Abstract: Recommendation systems (RSs) are artificial intelligence (AI) algorithms that u ... Expand

Abstract: Recommendation systems (RSs) are artificial intelligence (AI) algorithms that utilize customers' product interests or preferences in their response to product search requests. However, AI-powered RSs have been investigated for perpetuating biases. This research extends the theoretical understanding of how customers perceive the fairness of RSs and the factors that impact this perception. Although equity theory has been studied in the management literature to explain the variations in individuals' reactions towards (un)fairness of managerial and organizational decisions, its effect on the perceived fairness of AI systems such as RSs has yet to be studied. Our study extends the extant research by 1) examining how customers' sensitivity to equity impact their perceived fairness of RSs and 2) how the perceived fairness of such systems influences customers' satisfaction, attitudinal, and behavioral loyalties toward e-commerce platforms recommendation systems. Further, our study will help e-commerce managers better understand customers' psychological profiles and predict their responses to RSs (un)fairness. KeywordsRecommendation systems, equity sensitivity, perceived fairness, customer satisfaction, attitudinal and behavioral loyalty. Collapse

Semantic filters: equity theory

Topics: electronic commerce recommender system customer satisfaction algorithmic bias IS impact

Methods: computational algorithm theory development theoretical contribution literature study

Theories: equity theory
Exploring the Role of AI Explanations in Delivering Rejection Messages: A Comparative Analysis of Organizational Justice Perceptions between HR and AI

2023 | International Conference on Information Systems | Citations: 0
Authors: Tian, Yuyang; Claudy, Marius; Xu, David (Jingjun); LIAO, Stephen Shaoyi

Abstract: The increasing use of AI decision systems in recruitment processes has created ... Expand

Abstract: The increasing use of AI decision systems in recruitment processes has created challenges, including potential resistance from job applicants. To address this issue, drawing on organizational justice theory, we identify dimensions of AI explanations in the employment context and examine their impact on job applicants' perceptions of organizational justice. We conducted an experiment to understand applicants' reactions to AI versus HR managers without explanations and examined the impact of AI explanations on organizational justice perceptions and acceptance intention. Our findings show that without explanation, AI is perceived as lower organizational just and acceptance intention compared to HR managers. Organizational justice mediates the effects between outcome/process explanations of AI on acceptance intention. However, outcome explanations have a stronger impact compared to process explanations. Our study contributes to understanding explanation structures for AI-based recruitment and offers practical implications for developing explanations that improve the perceived justice of AI recruitment systems. Collapse

Semantic filters: equity theory

Topics: artificial intelligence explainable artificial intelligence human resource management Google+ website

Methods: parametric test computational algorithm one sample t-test ANOVA experiment

Theories: distributive justice theory procedural justice theory equity theory organizational justice theory
Taking Advantage of Algorithmic Preference to Reduce Product Returns in E-Commerce

2023 | International Conference on Information Systems | Citations: 0
Authors: Walsh, Gianfranco; Schaarschmidt, Mario

Abstract: Reimbursement of repair costs is a way to motivate customers to keep defective ... Expand

Abstract: Reimbursement of repair costs is a way to motivate customers to keep defective products instead of returning them. However, there is no research-based guidance on how retailers should frame repair costs reimbursement offers in terms of who decides on the size of the reimbursement and makes the offer-an employee or a machine. To guide further IS research and suggest ways that help e-commerce businesses to improve repair costs reimbursement effectiveness to decrease product return rates, the present research draws on literature on offer sources and on insights from a qualitative and an experimental study. We find that artificial intelligence-based (vs. human-based) repair costs reimbursement offers promote fairness perceptions, which, in turn, affect important customer outcomes-the likelihood to accept the offer and digital negative word of mouth. The results can guide e-commerce businesses' returns-prevention efforts and IS research. Collapse

Semantic filters: equity theory

Topics: artificial intelligence electronic commerce word of mouth decision making crowdsourcing

Methods: experiment survey design qualitative interview business process modeling mediation analysis

Theories: equity theory distributive justice theory
Doing Well by Doing Fair? Investigating the Effect of Users’ Fairness Perceptions on Adoption Intentions of Services

2023 | International Conference on Information Systems | Citations: 0
Authors: Waltermann, Hubertus; Ziegler, Anika; Engert, Simon; Hess, Thomas

Abstract: Within the IS discipline, the concept of fairness as a determinant for social g ... Expand

Abstract: Within the IS discipline, the concept of fairness as a determinant for social good recently gained attention. However, a comprehensive understanding of the influence of different fairness dimensions on user perceptions and their adoption intention of new technologies is missing. Based on fairness research, the FAIRSERV model, and the technology acceptance model, we derived a research model to study how users' fairness perceptions along different dimensions influence their adoption intentions in the context of online services. We tested our model in an online experiment with 407 participants. Our results show that perceived distributive, procedural, and interactional fairness positively influence users' perceived overall fairness regarding an online service, which, in return, positively influences their adoption intentions. We contribute to IS research by shedding light on the societal impact of fairness in the context of adopting new digital services. Practitioners can utilize our findings to improve their service offerings. Collapse

Semantic filters: equity theory

Topics: privacy societal evaluation criteria digital service user acceptance information system use

Methods: experiment factor analysis partial least squares path modeling survey chi squared test

Theories: technology acceptance model equity theory
What if I Use Help for This? Exploring Normative Evaluations of Relationship Maintenance Behaviors Augmented by External Agency

2023 | HICSS | Citations: 0
Authors: Wei, L.; Kang, J.; Liu, B.

Abstract: Relationship maintenance needs sincere efforts made by both self and relational ... Expand

Abstract: Relationship maintenance needs sincere efforts made by both self and relational partners. Yet, technological development provides people with convenient access to help from external sources-other people online, or even tools powered by artificial intelligence (AI)-when performing certain relational activities. By reducing personal effort, receiving external augmentation might compromise the desired effort level in a close relationship. To explore people's normative evaluations of such behaviors, we conducted a survey experiment (N = 114) wherein participants provided their evaluations of 25 common relational activities in friendship maintenance. Most activities were considered as requiring sincere efforts and subjective in nature. We found that the more sincere efforts and the more subjectivity a relational activity required, the more inappropriate people considered it being augmented by another human or AI system. These results together advance our knowledge of how technology-mediated interactions are judged in interpersonal relationships. Collapse

Semantic filters: equity theory

Topics: artificial intelligence online community crowdsourcing digital media social norm

Methods: survey experiment

Theories: equity theory
Higher Price: A Benefit of Online Value Co-Creation Activities in Sponsored Communities
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2022 | Information & Management | Citations: 0
Authors: Chen, Aihui; Lu, Yaobin; Gong, Yeming

Abstract: This study examines how online value co-creation activities benefit brands in th ... Expand

Abstract: This study examines how online value co-creation activities benefit brands in the form of willingness to pay a higher price (WPHP). We propose a framework of value co-creation in three management fields (product design, marketing, and after-sales service) and empirically examine the relationships among co-creation activities, customer-brand relationships, and customers’ WPHP. Interestingly, we find that the co-creation activities in two of the three management fields can enhance both customers’ brand passion and self-brand connection, which increases their WPHP only through the full mediation of brand satisfaction. Our findings contribute to theories on IT value and value co-creation. Collapse

Semantic filters: equity theory

Topics: participatory design new product development marketing management online community innovation management

Methods: design methodology survey structural equation modeling factor analysis theory development

Theories: equity theory
Achieving the Double Bottom Line with Artificial Intelligence by Addressing Inequity: A Global Comparative Analysis of an Educational Technology Firm

2022 | International Conference on Information Systems | Citations: 0
Authors: Jeong, Dahae; Shin, Donghyuk; Auh, Seigyoung; Han, Sang Pil

Abstract: ... Expand

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Semantic filters: equity theory

Topics: artificial intelligence organizational productivity online learning system mobile application service quality

Methods: mediation analysis statistical hypothesis test post-hoc analysis conceptual modelling survey

Theories: theory of affordance equity theory

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Found 48 articles

Do Social Media Marketing Activities Improve Brand Loyalty? An Empirical Study on Luxury Fashion Brands

For Better and Worse: How Proactive Personality Alters the Strain Responses to Challenge and Hindrance Stressors

Dynamic Pricing on Two-Sided Platforms: Consequences on Customers’ Fairness Perceptions and Purchase Intentions

Fairness of E-Commerce Platform Product Recommendations: Understanding Customers’ Perceived Fairness and Equity Sensitivity

Exploring the Role of AI Explanations in Delivering Rejection Messages: A Comparative Analysis of Organizational Justice Perceptions between HR and AI

Taking Advantage of Algorithmic Preference to Reduce Product Returns in E-Commerce

Doing Well by Doing Fair? Investigating the Effect of Users’ Fairness Perceptions on Adoption Intentions of Services

What if I Use Help for This? Exploring Normative Evaluations of Relationship Maintenance Behaviors Augmented by External Agency

Higher Price: A Benefit of Online Value Co-Creation Activities in Sponsored Communities

Achieving the Double Bottom Line with Artificial Intelligence by Addressing Inequity: A Global Comparative Analysis of an Educational Technology Firm