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Found 48 articles
  • Do Social Media Marketing Activities Improve Brand Loyalty? An Empirical Study on Luxury Fashion Brands

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    2023 | Information Systems Frontiers | Citations: 0

    Authors: Fetais, Abdulla H.; Algharabat, Raed S.; Aljafari, Abdullah; Rana, Nripendra P.

    Abstract: This research aims to investigate the impact of social media marketing activitie ... Expand

    Semantic filters: equity theory

    Topics: customer loyalty social media word of mouth online word of mouth marketing management

    Methods: survey partial least squares regression partial least squares path modeling statistical hypothesis test data transformation

    Theories: equity theory job engagement theory service-dominant logic theory of logic

  • For Better and Worse: How Proactive Personality Alters the Strain Responses to Challenge and Hindrance Stressors

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    2023 | Organization Science | Citations: 0

    Authors: Nielsen, Jordan; Firth, Brady; Crawford, Eean

    Abstract: Employees with a proactive personality tend to show exceptional initiative and p ... Expand

    Semantic filters: equity theory

    Topics: personality IT personell turnover LinkedIn pandemic types of work

    Methods: survey theory development statistical hypothesis test descriptive statistic regression analysis method

    Theories: conservation of resources theory equity theory

  • Dynamic Pricing on Two-Sided Platforms: Consequences on Customers’ Fairness Perceptions and Purchase Intentions

    2023 | International Conference on Information Systems | Citations: 0

    Authors: Röder, Andreas; Bohnen, Eva; Züllig, Kilian; Kupfer, Alexander; Zimmermann, Steffen

    Abstract: ... Expand

    Semantic filters: equity theory

    Topics: price management dynamic pricing ride sharing platform logistics management Airbnb

    Methods: experiment statistical hypothesis test chi squared test survey parametric test

    Theories: equity theory

  • Fairness of E-Commerce Platform Product Recommendations: Understanding Customers’ Perceived Fairness and Equity Sensitivity

    2023 | Americas Conference on Information Systems | Citations: 0

    Authors: Sharma, Sachin; Singh, Vivek; Joshi, Kailash

    Abstract: Recommendation systems (RSs) are artificial intelligence (AI) algorithms that u ... Expand

    Semantic filters: equity theory

    Topics: electronic commerce recommender system customer satisfaction algorithmic bias IS impact

    Methods: computational algorithm theory development theoretical contribution literature study

    Theories: equity theory

  • Exploring the Role of AI Explanations in Delivering Rejection Messages: A Comparative Analysis of Organizational Justice Perceptions between HR and AI

    2023 | International Conference on Information Systems | Citations: 0

    Authors: Tian, Yuyang; Claudy, Marius; Xu, David (Jingjun); LIAO, Stephen Shaoyi

    Abstract: The increasing use of AI decision systems in recruitment processes has created ... Expand

    Semantic filters: equity theory

    Topics: artificial intelligence explainable artificial intelligence human resource management Google+ website

    Methods: parametric test computational algorithm one sample t-test ANOVA experiment

    Theories: distributive justice theory procedural justice theory equity theory organizational justice theory

  • Taking Advantage of Algorithmic Preference to Reduce Product Returns in E-Commerce

    2023 | International Conference on Information Systems | Citations: 0

    Authors: Walsh, Gianfranco; Schaarschmidt, Mario

    Abstract: Reimbursement of repair costs is a way to motivate customers to keep defective ... Expand

    Semantic filters: equity theory

    Topics: artificial intelligence electronic commerce word of mouth decision making crowdsourcing

    Methods: experiment survey design qualitative interview business process modeling mediation analysis

    Theories: equity theory distributive justice theory

  • Doing Well by Doing Fair? Investigating the Effect of Users’ Fairness Perceptions on Adoption Intentions of Services

    2023 | International Conference on Information Systems | Citations: 0

    Authors: Waltermann, Hubertus; Ziegler, Anika; Engert, Simon; Hess, Thomas

    Abstract: Within the IS discipline, the concept of fairness as a determinant for social g ... Expand

    Semantic filters: equity theory

    Topics: privacy societal evaluation criteria digital service user acceptance information system use

    Methods: experiment factor analysis partial least squares path modeling survey chi squared test

    Theories: technology acceptance model equity theory

  • What if I Use Help for This? Exploring Normative Evaluations of Relationship Maintenance Behaviors Augmented by External Agency

    2023 | HICSS | Citations: 0

    Authors: Wei, L.; Kang, J.; Liu, B.

    Abstract: Relationship maintenance needs sincere efforts made by both self and relational ... Expand

    Semantic filters: equity theory

    Topics: artificial intelligence online community crowdsourcing digital media social norm

    Methods: survey experiment

    Theories: equity theory

  • Higher Price: A Benefit of Online Value Co-Creation Activities in Sponsored Communities

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    2022 | Information & Management | Citations: 0

    Authors: Chen, Aihui; Lu, Yaobin; Gong, Yeming

    Abstract: This study examines how online value co-creation activities benefit brands in th ... Expand

    Semantic filters: equity theory

    Topics: participatory design new product development marketing management online community innovation management

    Methods: design methodology survey structural equation modeling factor analysis theory development

    Theories: equity theory

  • Achieving the Double Bottom Line with Artificial Intelligence by Addressing Inequity: A Global Comparative Analysis of an Educational Technology Firm

    2022 | International Conference on Information Systems | Citations: 0

    Authors: Jeong, Dahae; Shin, Donghyuk; Auh, Seigyoung; Han, Sang Pil

    Abstract: ... Expand

    Semantic filters: equity theory

    Topics: artificial intelligence organizational productivity online learning system mobile application service quality

    Methods: mediation analysis statistical hypothesis test post-hoc analysis conceptual modelling survey

    Theories: theory of affordance equity theory