Social Media-Enabled Customer Co-Creation Experience Value: Conceptualisation and Measurement

2023 | European Journal of Information Systems | Citations: 0

Authors: Zhang, Hong; Chau, Patrick Y.K.; Wang, Bin; Luo, Xin (Robert)

Abstract: Despite the dominance of customer co-creation experience value (CCEV) in the val ... Expand

Abstract: Despite the dominance of customer co-creation experience value (CCEV) in the value co-creation research, its theoretical domain has not been systematically analysed and developed. Specifically, little is known about the nature of social media-enabled CCEV. To address the knowledge gaps, this study employs a five-step procedure to develop a conceptualisation and instrument of CCEV construct in a social media context. First, drawing on the relevant literature, we determine the conceptual framework, definition, and assumptions of CCEV. Second, we employ grounded theory methodology to analyse customer review data from three representative social media sites and identify the dimensions of CCEV (four themes consisting of 10 dimensions). Third, we create an item pool of CCEV based on the prior work and in-depth interviews of 10 customers. In the fourth and fifth steps, we collect three waves of quantitative data to develop and validate the instrument including item refinement (n1 = 234), instrument validation (n2 = 521), and nomological validity examination (n3 = 615). The results indicate that the instrument exhibits satisfactory reliability and validity. Our work contributes to theory and practice by presenting a context-specific and fine-grained conceptualisation of CCEV and a reliable and valid survey instrument. Collapse

Topics: participatory design social media online community knowledge sharing social media site

Methods: design methodology qualitative coding survey survey design literature study

Theories: social exchange theory sociomaterialism theory

Platform adoption by mobile application developers: A multimethodological approach

2018 | Decision Support Systems | Citations: 3

Authors: Song, Jaeki; Baker, Jeff; Wang, Ying; Choi, Hyoung Yong; Bhattacherjee, Anol

Abstract: This paper investigates the factors that influence the adoption of IT platforms ... Expand

Abstract: This paper investigates the factors that influence the adoption of IT platforms by software developers and how those factors differ from those that influence IT adoption by end-users. We take a multi-methodological approach, beginning with an interpretive field study where we interview mobile application developers. In the initial interpretive phase, we identify a comprehensive set of influences on developers' platform adoption, comparing them with the factors that have been identified in previous studies of end-user adoption, noting key differences. In the second phase, we empirically test the factors identified in our interviews. We find several key differences between end-user adoption of IT and developer adoption of IT platforms. Most notably, we observe the importance of network externality considerations when developers make an adoption decision, a consideration that is largely absent for end-users. Our study is among the first to comment on B2B and B2C issues in the adoption phenomenon where developers adopt a platform as technology producers (a B2B consideration) in order to ultimately provide mobile applications to end-users who are technology consumers (a B2C consideration). Collapse

Topics: technology adoption network effect mobile application individual characteristic social influence

Methods: qualitative interview survey qualitative coding mixed method factor analysis

Theories: technology acceptance model unified theory of acceptance and use of technology

Using quantitative data in mixed-design grounded theory studies: an enhanced path to formal grounded theory in information systems

2015 | European Journal of Information Systems | Citations: 0

Authors: Walsh, Isabelle

Abstract: This article discusses a key development in the use of grounded theory (GT) in i ... Expand

Abstract: This article discusses a key development in the use of grounded theory (GT) in information systems (IS) – the use of quantitative data in mixed studies to build on and elaborate theories. We examine the design of one of our research projects and describe how this mixed-design GT project helped elaborate emerging theories using slices of qualitative and quantitative data. Our contributions are threefold: (i) we show that the use of mixed data and techniques can be leveraged to help build credible theories in IS because it allows researchers to build theories of greater abstraction and scope: it helps sense-making in the drive from substantive to parsimonious formal theories; (ii) in line with classic GT, we propose a mixed typological design to help build a pathway to formal grounded theories in rupture with existing literature; and (iii) we highlight GT as a meta-theory of research design and revisit some of its main principles in a mixed-design perspective. Collapse

Topics: sensemaking information system use user requirement database system accounting

Methods: theory development mixed method cluster analysis qualitative interview survey

Theories: technology acceptance model

Communicative genres as organising structures in online communities – of team players and storytellers

2013 | Information Systems Journal | Citations: 0

Authors: Moser, Christine; Ganley, Dale; Groenewegen, Peter

Abstract: In this paper, we examine the question of how participants in online communities ... Expand

Abstract: In this paper, we examine the question of how participants in online communities enact organising structures. We conduct an empirical study based on interpretative and quantitative data and analysis, and argue that communicative genres fulfil the role of intangible organising structures in online communities. These structures are important in the absence of more formal or tangible structures. Furthermore, we take into account participants' position in the social network and find that distinct participant clusters use communicative genres quite differently. In particular, we distinguish four participant clusters using distinct genre repertoires: team players, who make short, advising messages; storytellers, who post less but longer and very social messages; utility posters, who share knowledge but neglect social interaction; and all-round talents, who engage in various actions and have average messages, without blinking out in any activity. With this research, we provide an analytical tool that allows practitioners to assess community activities, and inform and evaluate strategies for change toward improved outcomes. Collapse

Topics: online community website social network analytical information system organization structure

Methods: qualitative interview qualitative content analysis grounded theory personal interview cluster analysis