The path to people’s responses to native advertising in social media: A perspective of self-presentational desire

2021 | Information & Management | Citations: 0

Authors: Yang, Yanwu; Gao, Ting (Lisa)

Abstract: Recently, anecdotal evidence has suggested that native advertising in social med ... Expand

Abstract: Recently, anecdotal evidence has suggested that native advertising in social media can be considered another important arena for people to build desired self-presentational images and online identities. Thus, it calls for an empirical analysis on people’s responses to native advertising from a perspective of self-presentational desire (SPD). This study proposes a conceptual model to examine the role of SPD on people’s responses to native advertising, i.e., advertising acceptance (AC) and advertising engagement (AE), in social media. The model was validated using survey data collected from a large social community. The results indicate that SPD is a crucial determinant of native advertising responses. Moreover, AC partially mediates the relationship between SPD and AE. This work contributes to our understanding of advertising responses by extending the theory of selfpresentation to the context of native advertising and generates several critical managerial insights for social media providers and advertisers. Collapse

Topics: advertising management social media social network WeChat social influence

Methods: survey conceptual modelling partial least squares regression data transformation factor analysis

Theories: social influence theory uses and gratification theory

Comparing Pineapples with Lilikois: An Experimental Analysis of the Effects of Idea Similarity on Evaluation Performance in Innovation Contests

2019 | HICSS | Citations: 7

Authors: Banken, Victoria; Seeber, Isabella; Maier, Ronald

Abstract: Identifying promising ideas from large innovation contests is challenging. Evalu ... Expand

Abstract: Identifying promising ideas from large innovation contests is challenging. Evaluators do not perform well when selecting the best ideas from large idea pools as their information processing capabilities are limited. Therefore, it seems reasonable to let crowds evaluate subsets of ideas to distribute efforts among the many. One meaningful approach to subset creation is to draw ideas into subsets according to their similarity. Whether evaluation based on subsets of similar ideas is better than compared to subsets of random ideas is unclear. We employ experimental methods with 66 crowd workers to explore the effects of idea similarity on evaluation performance and cognitive demand. Our study contributes to the understanding of idea selection by providing empirical evidence that crowd workers presented with subsets of similar ideas experience lower cognitive effort and achieve higher elimination accuracy than crowd workers presented with subsets of random ideas. Implications for research and practice are discussed. Collapse

Topics: crowdsourcing information overload innovation management open innovation outsourcing

Methods: machine learning experiment survey descriptive statistic Levene's test

Sports clubs’ use of social media to increase spectator interest

2018 | International Journal of Information Management | Citations: 0

Authors: Nisar, Tahir M.; Prabhakar, Guru; Patil, Pushp P.

Abstract: This research aims to give an insight into social media as an online marketing m ... Expand

Abstract: This research aims to give an insight into social media as an online marketing medium used by sports clubs. The research intention is to understand how social media is used to increase customer interactivity and spectator interest. We applied two integrated methods including one new scale to analyse and identify website interactivity and Facebook interactivity of the thirty-two football clubs involved in the 2014–2015 European Champions Cup. Six, seven-point items were used in the scale to measure the degree to which a person believes a website allows a free flow of information. A Pearson correlation of the Facebook pages was used to explore the strength of the relationship between two variables, analysing spectator interactivity. It was found that greater customer interactivity through social media can be deemed attractive and can increase spectatorship. The research also found that the level of website interactivity of a particular football club is not dependent upon their performance within the tournament. Those clubs who perform well, or are in a higher pool in the European Champions, do not appear to engage better with their spectators than the lower pools. The multiple regression results further confirmed these findings. The findings have important implications, which primarily suggest that social media is an effective form of marketing and can be useful in attracting spectators to a sports organization, if used appropriately. Collapse

Topics: website Facebook social media marketing management online marketing

Methods: descriptive statistic parametric test ANOVA survival analysis statistical hypothesis test

Consequences of customer engagement behavior: when negative Facebook posts have positive effects

2016 | Electronic Markets | Citations: 2

Authors: Bitter, Sofie; Grabner-Kräuter, Sonja

Abstract: Sharing product information has become an integral part of today’s online social ... Expand

Abstract: Sharing product information has become an integral part of today’s online social networking world. This research study addresses the effects of customer engagement behavior in online social networks on other consumers in order to understand how online social connections impact decision making. We investigate how different variations of a brand-related Facebook post trigger different response reactions. In particular, we analyze under which conditions negative posts can have positive consequences. The results of two online experiments set in a restaurant context suggest a difference when the user knows the restaurant brand. For users who are familiar with the restaurant brand, a positive effect of negative information posted by distant acquaintances is found with regard to the visiting intention of the user. The results of both experiments demonstrate that information posted by a close friend is perceived to be more diagnostic. For users not familiar with the restaurant brand, negative posts from strong ties induce the highest diagnosticity levels. Collapse

Topics: Facebook social network decision making social media viral marketing

Methods: experiment survey Levene's test descriptive statistic homoskedasticity test

Theories: social network theory

Individual Priming in Virtual Team Decision-Making

2013 | Group Decision and Negotiation | Citations: 0

Authors: Bartelt, Valerie L.; Dennis, Alan R.; Yuan, Lingyao; Barlow, Jordan B.

Abstract: Virtual teams have different interactions than face-to-face teams because they r ... Expand

Abstract: Virtual teams have different interactions than face-to-face teams because they rely on information and communication technologies, which can impede or assist certain human cognitive processes. Past research has shown that although virtual teams exchange more information than face-to-face teams, poor decisions often result, because team members do not consider the unique information they receive from others. Drawing from cognitive psychology, our research explored a unique way to improve team decision-making through the use of cognitive priming. We proposed that priming group members to pay attention to others or to engage in counterfactual thinking would improve team members’ cognition and, therefore, team performance. Prior research with individuals and brainstorming teams has shown these forms of priming to improve performance; however, no research has attempted to use priming to improve the outcomes of virtual team decision-making, which requires deeper interaction and cognitive involvement than brainstorming. We performed two lab experiments using primes that have been found to improve the individual decision-making process. We found that priming had some impact, but it did not significantly improve decision quality. Various reasons are discussed to explain why priming techniques may not be as powerful in teams as in individuals, and future research ideas are suggested to build on our initial work on priming in virtual team decision-making. Collapse

Topics: decision quality decision making virtual teamwork brainstorming information exchange

Methods: parametric test ANOVA experiment Levene's test experimental group

The Contribution of Shared Knowledge to IS Group Performance

1996 | Management Information Systems Quarterly | Citations: 301

Authors: Nelson, Kay; Cooprider, Jay

Abstract: A major issue facing managers of information systems organizations is the incre ... Expand

Abstract: A major issue facing managers of information systems organizations is the increasing pressure to demonstrate the business value of the firm's investment in information technology. The working relationship between the IS department and other diverse organizational groups can have a major contribution to increasing IS performance. This paper explores the concept of shared knowledge between/S groups and their fine customers as a contributor to IS performance. Shared know/-Gerry DeSanctis was the accepting senior editor for this paper.edge is achieved through the mechanisms of mutual trust and influence between these groups. The relationship of mutual trust, influence, and shared knowledge with IS performance is tested empirically using path analysis in a study of 86 IS departments. The results of this study show that shared knowledge mediates the relationship between IS performance and trust and influence and that increasing levels of shared knowledge between IS and line groups leads to increased IS performance. Recommendations are given for ways managers can develop mutual trust and influence between these diverse groups and, therefore, achieve higher levels of shared knowledge and IS performance. Collapse

Topics: IT productivity team productivity systems development IT job organizational productivity

Methods: path analysis survey mediation analysis field study qualitative interview

Theories: organizational behavior theory