Nudging Users Into Online Verification: The Case of Carsharing Platforms

2017 | International Conference on Information Systems | Citations: 17

Authors: Schneider, David; Lins, Sebastian; Grupp, Tillmann; Benlian, Alexander; Sunyaev, Ali

Abstract: With the emergence of new technologies, user transactions have become increasing ... Expand

Abstract: With the emergence of new technologies, user transactions have become increasingly digital and thus anonymous. As a result, online platforms started offering new user identity verification mechanisms including online verification. However, convincing users to verify online represents a challenge as benefits must be carefully balanced with resulting risks. We combine Toulmin’s model of argumentation with Regulatory Focus Theory to develop communication arguments to nudge users into online verification. Two argument types consisting of both claim and claim-supporting data are employed: a promotion-focus argument conveying convenience and a prevention-focus argument aiming to reduce privacy concerns. In a controlled experiment, we find that both claims significantly increase online verification conversion rate if supported by data. The effect of a prevention-focus claim is stronger than that of a promotion-focus claim. However, if a prevention-focus claim is not supported by data, it actually decreases online verification rate compared to if no claim is shown. Collapse

Topics: information privacy concern digital platform ride sharing platform privacy website

Methods: experimental group experiment survey survey design experimental design

Theories: argumentation theory human-computer interaction theory regulatory focus theory loss aversion endowment effect

Whatever Happened to the IT Plan? [Case Study]

2001 | European Conference On Information Systems | Citations: 0

Authors: Dobson, Philip; Standing, Craig

Abstract: The IT Plan is generally seen as a cornerstone of the IS/IT presence in an organ ... Expand

Abstract: The IT Plan is generally seen as a cornerstone of the IS/IT presence in an organisation. Researchers have outlined various approaches to IT planning and many have suggested categorising such plans in terms of an evolutionary model detailing the degree of integration with organisational business plans. To determine how IT plans are developed in practice and the actual forces at play the study in this paper uses an evolutionary model to examine the development of the IT plan over a five year period in a large governmental organisation. The case study highlights some of the pain and disruption evident within the IT department of a large governmental organization as it moves through the various business stages of "corporatisation", "privatisation" and "down-sizing". The findings highlight that IT plans do not always evolve through stages of closer integration with the business plan; that the IT plan can be viewed as a political manifesto often with the intention of cementing the IT Department’s place in the organisation; and that an overly rational approach to planning appears to achieve very little. A complex interplay of structural and agency factors determine the success of IT plans at any particular stage and when both conspire in opposition a likely outcome is its complete obliteration. Collapse

Topics: IT planning outsourcing IT manager information business system integration

Methods: case study qualitative interview longitudinal research