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Sequentiality of Product Review Information Provision: An Information Foraging Perspective

2017 | Management Information Systems Quarterly | Citations: 1
Authors: Mengxiang, Li; Chuan-Hoo, Tan; Kwok-Kee, Wei; Kanliang, Wang

Abstract: The literature highlights the importance of product review information to a cons ... Expand

Abstract: The literature highlights the importance of product review information to a consumer, but limited knowledge exists on the provision of such information in a shopping website. This research uses information foraging theory (IFT) to determine how to provide product reviews. Product reviews differ according to whether the content is mainly on product attributes (i.e., attribute-oriented product reviews) or usage experience (i.e., usage-oriented product reviews). Two empirical studies were conducted. Study 1 examined consumer information diet for product reviews using the think-aloud approach. Results showed that consumers use two different genres of product review information sequentially (1) to follow product attribute-oriented review information during the screening phase and (2) to forage for product usage-oriented review information during the evaluation phase. The findings were extended to Study 2 through a field experiment, in which different patches of product reviews were purposefully and sequentially given in accordance with the consumer information diet for product reviews. The results revealed that an online shopping website could offer varying genres of product reviews at different junctures to enhance consumers’ decision-making performance. This research presents empirical evidence on the effectiveness of embedding product review information on a shopping website. This work further contributes to IFT, which is traditionally descriptive and conceptual in nature, by theorizing information provision and information-foraging behaviors of online consumers. Collapse

Semantic filters: significance level information foraging theory

Topics: online review website electronic commerce decision making information storage and retrieval system

Methods: product review cognitive walkthrough qualitative coding field study design science

Theories: information foraging theory
Lost in Cyberspace: The Impact of Information Scent and Time Constraints on Stress, Performance, and Attitudes Online
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2015 | Journal of Management Information Systems | Citations: 19
Authors: Moody, Gregory D.; Galletta, Dennis F.

Abstract: As competition online increases, website owners investigate ways in which they c ... Expand

Abstract: As competition online increases, website owners investigate ways in which they can attract and retain more users. One avenue is to reduce frustration and stress for the users. Furthermore, many website users are rushed when browsing for specific information on a website. To save time and prevent frustration, website owners should try to maximize information scent, that is, visual, audio, and semantic cues that are meant to lead or guide the user to his or her informational goal. This paper presents and tests a model to predict how information scent can reduce the amount of stress that consumers experience when seeking information under time constraints. The study also demonstrates the relationships between information scent, time constraints, stress, performance, and attitudes toward the website. Results demonstrate that high information scent is an important design goal for a website, and latent semantic analysis can be a useful tool for measuring scent. In addition, rather than an attribute of an overall site, the concept of scent is demonstrated to be dependent on both the website and the task(s) being performed by the user. This finding demonstrates that to maximize users’ satisfaction and ability to accomplish their goals, website designers need to determine what tasks users need to accomplish, and to make sure that the links on each page point clearly to the appropriate destination to meet those goals. The latent semantic analysis tool can provide an indication of strength and clarity of the links. Clear links gain even more importance when considering the time constraints of users. Measurable stress explains some of the variance in performance and attitudes. Collapse

Semantic filters: significance level information foraging theory

Topics: website information retrieval search engine task productivity biometric

Methods: experiment latent semantic analysis partial least squares regression survey parametric test

Theories: information foraging theory attribution theory optimal foraging theory dual-system theory
Goal attainment on long tail web sites: An information foraging approach
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2013 | Decision Support Systems | Citations: 3
Authors: McCart, J. A.; Padmanabhan, B.; Berndt, D. J.

Abstract: The long tail has attracted substantial theoretical as well as practical interes ... Expand

Abstract: The long tail has attracted substantial theoretical as well as practical interest, yet there have been few empirical studies that have explicitly examined the factors that drive online conversions at these sites. This research tests several hypotheses derived from Information Foraging Theory (IFT) that pertain to goal achievement on long tail Web sites. IFT introduced concepts of information patches and information scent to model information seeking behavior of individuals, but has mostly been tested in production rule environments where the theory is used to simulate user behavior. Testing IFT-driven hypotheses on real data required learning information patches and scents using an inductive approach and in this paper we adapt existing algorithms for these discovery tasks. Our results based on clickstream data from forty-seven small business Web sites show both the existence of valuable information patches and information scent trails as well as their importance in explaining conversion on these sites. The majority of the hypotheses were supported and we discuss the implications of this for researchers and practitioners. Collapse

Semantic filters: significance level information foraging theory

Topics: website web application web page marketing management web analytics

Methods: descriptive statistic computational algorithm literature study Fisher's exact test statistical hypothesis test

Theories: information foraging theory
I'm Losing Patience with your Site: The Impact of Information Scent and Time Constraints on Effort, Performance, and Attitudes

2008 | International Conference on Information Systems | Citations: 0
Authors: Moody, Greg; Galletta, Dennis

Abstract: As competition increases in the online world, website owners will investigate wa ... Expand

Abstract: As competition increases in the online world, website owners will investigate ways in which they can attract more users. Additionally, many consumers suffer ever-increasing time limitations when browsing for a particular item on a website. Users can become frustrated and stressed when they are unable to find those items due to poor information scent, or semantic cues that are meant to lead to their goal. This paper presents and tests a theoretical model to predict how information scent can reduce the amount of stress that consumers experience when seeking information under time constraints. The study also demonstrates the relationships between information scent, time constraints, stress, performance and attitudes toward the website. Results indicate that while high information scent is an important design goal, scent can only be assessed by taking the user’s task into account. Collapse

Semantic filters: significance level information foraging theory

Topics: website website design electronic commerce biometric search engine

Methods: partial least squares regression latent semantic analysis experimental task experiment survey

Theories: attribution theory information foraging theory

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Found 4 articles

Sequentiality of Product Review Information Provision: An Information Foraging Perspective

Lost in Cyberspace: The Impact of Information Scent and Time Constraints on Stress, Performance, and Attitudes Online

Goal attainment on long tail web sites: An information foraging approach

I'm Losing Patience with your Site: The Impact of Information Scent and Time Constraints on Effort, Performance, and Attitudes