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Recommendation content matters! Exploring the impact of the recommendation content on consumer decisions from the means-end chain perspective
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2023 | International Journal of Information Management | Citations: 0
Authors: Yang, Tiantian; Yang, Feng; Men, Jinqi

Abstract: Consumers increasingly rely on social media to obtain product information. The v ... Expand

Abstract: Consumers increasingly rely on social media to obtain product information. The vlog, a new kind of social medium, has been adopted by sellers to connect with consumers. Through this platform, sellers can cooperate with vloggers to recommend products or services to consumers. Extending beyond the previous perspective that consumers’ perceptions and behaviors are influenced by vloggers’ attributes, we herein investigate the influence of recommendation content. Drawing on the means-end chain framework, this paper investigates how the at tributes of recommendation content affect consumers’ intention to adopt (i.e., follow) the recommendation. Data collected from 513 respondents provides support for the proposed influences. The results indicate that source credibility, content diagnosticity, and content serendipity drive consumers’ recommendation adoption intention. This research contributes to the literature on rec-vlog marketing by clarifying the significant role of recom mendation content. Implications are discussed regarding these findings. Collapse

Semantic filters: mean end chain theory

Topics: problem solving marketing management social commerce decision making internet technology

Methods: survey chi squared test SEM tool statistical hypothesis test self reported survey

Theories: mean end chain theory
Beyond popularity: A user perspective on observable behaviours in a digital platform
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2022 | Information Systems Journal | Citations: 2
Authors: Kunst, Katrine; Ringberg, Torsten; Vatrapu, Ravi

Abstract: The opinions and behaviours of others are recognised as powerful mechanisms for ... Expand

Abstract: The opinions and behaviours of others are recognised as powerful mechanisms for social influence in the digital sphere. The former, often referred to as electronic word of mouth (eWOM), is a thoroughly researched topic in the Information Systems literature. Conversely, the digital display of users' behaviours (e.g., number of past purchases) is less well understood despite the widespread adoption of this practice on digital platforms. Quantitative research has explored this interesting domain and found that observing others' behaviours entice observers to follow suit, but has left unaddressed the question of what sensemaking users derive from behavioural information. This is problematic as behavioural information is more open to interpretation compared to eWOM. In this article, we adopt the concept of electronic word of behaviour (eWOB) to denote such behavioural information. Through the lens of basic psychological needs theory and the qualitative means-end chain approach, we expose how eWOB is interpreted and used by users of a digital platform, the music service Spotify. We find that eWOB leads to satisfaction of the basic psychological needs for relatedness and competence when observing others' behaviours. We also show how exposure to one's own past behaviours can yield a positive sense of self when presented in meaningful and private manners, but that it can also negatively impact users when their needs for autonomy and competence are not heeded by the digital platform. Finally, based on our empirical findings we offer a set of design implications for how digital platforms can optimise the use of eWOB. Collapse

Semantic filters: mean end chain theory

Topics: digital service Spotify digital platform social media usability

Methods: qualitative interview computational algorithm digital trace data design principle case study

Theories: mean end chain theory
Design-Driven Smart Service Innovation

2021 | Americas Conference on Information Systems | Citations: 0
Authors: Ebel, Martin

Abstract: Digitalization promises value creation potential that needs to be leveraged. Co ... Expand

Abstract: Digitalization promises value creation potential that needs to be leveraged. Consequently, a stronger service orientation is often the result, and smart services are created. Hereby, the fundamental role of customersv alue in use is gaining importance in the innovation efforts of industrial companies. This transformation challenges innovation approaches and currently existing ways of thinking, especially in product centric industries, like manufacturing. To facilitate such transformation this study focuses on the early innovation phase. A method, developed in a design science research process, is presented, that combines related works, e.g. on service design and the means-end-chain theory into a single procedure, that helps to implement smart service innovation in a more customer-oriented and targeted manner. The method is demonstrated and evaluated in a single case study with two German manufacturing companies. Results show that the method can help to overcome known challenges in smart service innovation, and change existing mental models, even if conducted virtually. Collapse

Semantic filters: mean end chain theory

Topics: innovation management business process innovation pandemic lean start-up approach value creation

Methods: qualitative interview design process case study design science personal interview

Theories: mean end chain theory
Blending Technologies in the Community of Inquiry Framework: A Discovery of Student Online Learning Pathways

2021 | International Conference on Information Systems | Citations: 0
Authors: Hou, Jason; Guo, Zixiu; LEONG, Carmen

Abstract: Although online learning is back into the spotlight during the COVID-19 pandemi ... Expand

Abstract: Although online learning is back into the spotlight during the COVID-19 pandemic, promoting positive online learning experience still encounters considerable challenges, such as the rapid development of technology, growing expectations of students, and an increasingly uncertain world. Guided by the community of inquiry (CoI) framework and means-end chain (MEC) theory and repertory grid interview (RGT), this study develops a hierarchical framework of student positive online learning experience. The findings not only confirm that the CoI is integral in promoting a positive online learning experience but also extend CoI in two ways, (1) we include technological attributes as pre-conditions (How) and (2) we incorporate students' value fulfilment as the consequence of CoI (Why). In addition, this study found that positive online learning experiences can be achieved via not only a CoI-oriented pedagogical approach but also a student's personal skill development path, further expanding the CoI framework to include the people component. Keywords:Online learning experience, positive student learning experience, community of inquiry (CoI), means-end chain theory (MEC), hierarchical model, repertory grid interview (RGT) Collapse

Semantic filters: mean end chain theory

Topics: online learning system pandemic decision making video conference soft skill

Methods: qualitative interview repertory grid technique qualitative content analysis sensitivity analysis literature study

Theories: mean end chain theory
Mixed, Augmented, and Virtual Reality: Services and Applications

2021 | HICSS | Citations: 0
Authors: Mattila, Osmo; Holopainen, Jani; Hamari, Juho; Pöyry, Essi

Abstract: Year 2020 will be remembered for the rapid and largescale virtualization of serv ... Expand

Abstract: Year 2020 will be remembered for the rapid and largescale virtualization of services. The process of virtualization has been the fastest in the sectors that could have adopted new working methods already earlier but where work culture and change resistance have been the main reasons for not adopting video conferences or cloud-based sharing of documents. In these cases where the devices and application that have already been widely adopted before the pandemic, the change has been even surprisingly smooth. Many organizations have still focused on ensuring the successful virtualization of the basic functions. During this rapid adaptation, there have been less resources to virtualize the more complex task where the physical presence of personnel is inescapably needed to finish the tasks. Collapse

Semantic filters: mean end chain theory

Topics: user experience marketing management diffusion of innovation virtual reality augmented reality

Methods: literature sample case study

Theories: theory of affordance mean end chain theory motivation theory
Augmented Reality in Offline Retail: Integrating the Affordance and Means-End Chain Perspectives
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2021 | HICSS | Citations: 0
Authors: Teh, Camen; Phang, Chee Wei; Chong, Alain Yee Long; Guo, Zixiu

Abstract: This paper presents an integrated approach that combines both the affordance and ... Expand

Abstract: This paper presents an integrated approach that combines both the affordance and means-end chain (MEC) perspectives to examine the cognitive structure of offline retail consumers in relation to the material properties of Augmented Reality (AR) technology. Drawing from both perspectives, we propose that while an information technology (IT) artefact gives rise to affordances through its interactions with users’ goals, personal values play a role in the emergence of affordances as well. We present our preliminary study whereby we conducted 15 laddering interviews to investigate how consumers use AR, the benefits that consumers seek to obtain when using AR in offline retail and why they seek to pursue them. Our findings suggest that the AR affordances that emerged in relation to consumers’ goals enable consumers to achieve both utilitarian and hedonic values. Further, we identified and discussed AR-related boundaries stemming from user and AR capacity limitations. Based on our exploratory findings and proposed integrated framework, we conclude this paper with suggestions on potential future research directions. Collapse

Semantic filters: mean end chain theory

Topics: augmented reality user experience affordance smart device usability

Methods: qualitative interview qualitative coding qualitative content analysis design artifact

Theories: theory of affordance mean end chain theory
Understanding How People Select Social Networking Services: Media Trait, Social Influences and Situational Factors
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2020 | Information & Management | Citations: 0
Authors: Huang, Shiu-Li; Chang, Chih-Yu

Abstract: Social networking services (SNSs) have become very popular, and many Internet us ... Expand

Abstract: Social networking services (SNSs) have become very popular, and many Internet users use two or more SNSs. However, little research has been done to understand how and when users select multiple SNSs in series. This study investigates Internet users’ SNS selection behavior in daily life. We adopt the notion of media repertoire to explore how Internet users select SNSs in combination, and we adopt uses and gratifications theory to identify the values that drive these users to choose specific SNSs. We interviewed 40 Taiwanese people to explore the media traits, situational factors and social influences that affect users’ SNS selection behavior. The findings of this study can help SNS companies to improve SNS functions, and help marketers devise marketing strategies for target audiences and find suitable SNS platforms on which to communicate with consumers. Collapse

Semantic filters: mean end chain theory

Topics: internet technology Facebook Instagram social media social influence

Methods: qualitative interview personal interview conceptual modelling

Theories: uses and gratifications theory mean end chain theory
Service quality, perceived value, and citizens’ continuous-use intention regarding e-government: Empirical evidence from China
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2020 | Information & Management | Citations: 0
Authors: Li, Yan; Shang, Huping

Abstract: Citizens’ low continuous-use intention has become a great challenge for the deve ... Expand

Abstract: Citizens’ low continuous-use intention has become a great challenge for the development of e-government in China. This study has developed a chain model of e-government service quality, perceived value, and citizens’ continuous-use intention to explain the relationship between government website service quality and perceived value, as well as how that relationship influences citizens’ reuse intention. Using data collected from a survey of 1,650 citizen users living in one direct-controlled municipality and four high-population cities in China, this study verifies the components of e-government service quality through partial least squares (PLS) analysis and then tests the proposed concept model using structural equation modeling. The results reveal that the concept of e-government service quality has eight contributing dimensions: system quality, reliability, security, accessibility, information quality, service capability, interactivity, and responsiveness. Perceived service value is a powerful mediator between service quality and citizens’ continuous-use intention. The intention to use is a consequence of service quality, service value, and satisfaction. Collapse

Semantic filters: mean end chain theory

Topics: service quality government system usage intention website data quality

Methods: survey partial least squares regression factor analysis data transformation qualitative interview

Theories: mean end chain theory information systems success model technology acceptance model unified theory of acceptance and use of technology
What drives subscribing to premium in freemium services? A consumer value-based view of differences between upgrading to and staying with premium
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2020 | Information Systems Journal | Citations: 0
Authors: Mäntymäki, Matti; Islam, A. K. M. Najmul; Benbasat, Izak

Abstract: Fostering the conversion of free users to premium subscribers and retaining thos ... Expand

Abstract: Fostering the conversion of free users to premium subscribers and retaining those premium users are critical objectives for freemium service providers. Building on consumer value theory, we empirically examine the differences between basic and premium users in terms of the emotional, functional, social, epistemic, and economic values driving basic users' decisions to upgrade to premium subscriptions and premium users' decisions to retain their paid subscriptions. We employ enjoyment, intrusiveness of advertising in the free subscription, ubiquity, social connectivity, the discovery of new content, and the price value of the premium subscription as drivers of intentions and test our model using data from a leading digital content service that employs the freemium model. Our results show that enjoyment and price value of the premium subscription predict the intention to upgrade to premium, whereas the intention to retain the premium subscription is driven by ubiquity and the discovery of new content. Interestingly, social connectivity has no effect on the intention to upgrade but does have a small negative effect on the intention to retain the premium subscription. Contrary to our expectations, intrusiveness of advertising in the free subscription had a negative effect on the price value of the premium subscription. Collectively, our results imply that the intention to retain the premium subscription is influenced by attribute-level value perceptions such as ubiquity, the discovery of new content, and social connectivity whereas the intention to upgrade is driven by benefits, ie, enjoyment and price value of the premium subscription. Collapse

Semantic filters: mean end chain theory

Topics: advertising management digital service decision making Spotify user behavior

Methods: theory development survey qualitative interview SEM tool theoretical contribution

Theories: consumer value theory mean end chain theory theory of consumption value
Examining the Use of Voice Assistants: A Value-Focused Thinking Approach

2019 | Americas Conference on Information Systems | Citations: 0
Authors: Rzepka, Christine

Abstract: Speech interaction is becoming increasingly sophisticated and prevalent in ever ... Expand

Abstract: Speech interaction is becoming increasingly sophisticated and prevalent in everyday life due to recent advances in the area of artificial intelligence and high adoption rates of voice assistants (VAs). However, besides using a VA, individuals typically have various alternatives when pursuing certain tasks. To better understand when and why users choose speech interaction over traditional user interfaces, we conducted 31 one-to-one interviews. We analyzed the benefits and costs that users evaluate when using VA by applying means-end chain theory and value-focused thinking. Our findings reveal five fundamental (efficiency, convenience, ease of use, less cognitive effort, and enjoyment) and twelve means objectives that users evaluate when deciding on whether to use their VA or not. The resulting means-ends objectives network informs researchers by providing a comprehensive overview of relevant factors regarding VA use. Practitioners may learn how to further improve and sell VA characteristics. Collapse

Semantic filters: mean end chain theory

Topics: information privacy concern decision making IS discipline social influence smart speaker

Methods: qualitative interview

Theories: mean end chain theory

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Found 37 articles

Recommendation content matters! Exploring the impact of the recommendation content on consumer decisions from the means-end chain perspective

Beyond popularity: A user perspective on observable behaviours in a digital platform

Design-Driven Smart Service Innovation

Blending Technologies in the Community of Inquiry Framework: A Discovery of Student Online Learning Pathways

Mixed, Augmented, and Virtual Reality: Services and Applications

Augmented Reality in Offline Retail: Integrating the Affordance and Means-End Chain Perspectives

Understanding How People Select Social Networking Services: Media Trait, Social Influences and Situational Factors

Service quality, perceived value, and citizens’ continuous-use intention regarding e-government: Empirical evidence from China

What drives subscribing to premium in freemium services? A consumer value-based view of differences between upgrading to and staying with premium

Examining the Use of Voice Assistants: A Value-Focused Thinking Approach