Geographic Patterns and Socio-Economic Influences on Mobile Internet Access and Use in United States Counties

2017 | HICSS | Citations: 0

Authors: Sarkar, Avijit; Pick, James; Moss, Greg

Abstract: As mobile devices rapidly proliferate and internet services expand concomitantly ... Expand

Abstract: As mobile devices rapidly proliferate and internet services expand concomitantly, a confluence of the two enables users to access the internet on their mobile-cellular devices for a variety of purposes. In this paper, we examine mobile adoption and mobile internet usage in 3,108 counties of the United States for e-entertainment and e-commerce purposes. Spatial patterns of mobile internet adoption and usage are explored to understand the extent of the mobile internet digital divide in the US. Using the Spatially Aware Technology Utilization Model, socio-economic, innovation, affordability, and social capital influences on mobile adoption and mobile internet use are examined. Spatial dimensions of county-level mobile internet activity and evidence of strong association of geodemographic and tariff variables emphasize the importance of market forces on mobile internet usage. Policies to bridge the mobile internet digital divide are recommended based upon the significant influence of market factors, innovation, and affordability. Collapse

Topics: mobile phone social capital mobile system internet technology electronic commerce

Methods: regression analysis method survey longitudinal research autocorrelation analysis cluster analysis

Predicting smartphone brand loyalty: Consumer value and consumer-brand identification perspectives

2016 | International Journal of Information Management | Citations: 0

Authors: Yeh, Ching-Hsuan; Wang, Yi-Shun; Yieh, Kaili

Abstract: a b s t r a c tWith the growth and competition of the smartphone industry, deve ... Expand

Abstract: a b s t r a c tWith the growth and competition of the smartphone industry, developing a better understanding of what drives consumers' loyalty to smartphone brands has become an important issue for academics and practitioners. This study hypothesizes four determinants of smartphone brand loyalty based on the perspectives of consumer value and consumer-brand identification. Furthermore, this study also explores the moderating effects of age and gender differences on the determination process of smartphone brand loyalty. Data collected from 157 respondents was tested against the research model using a partial least squares (PLS) approach. The results indicate that functional value, emotional value, social value, and brand identification have a positive influence on smartphone brand loyalty. Of the two moderators, results show that age enhances the emotional value-brand loyalty and social value-brand loyalty linkages but weakens the brand identification-brand loyalty relationship. However, gender does not play a moderating role in the determination of smartphone brand loyalty. The results of this study provide several important theoretical and practical implications for smartphone brand management. Collapse

Topics: customer loyalty smartphone mobile phone mobile system mobile entertainment

Methods: survey partial least squares regression data transformation exploratory factor analysis statistical power analysis

Theories: consumer value theory socioemotional selectivity theory big five model

Will mobile video become the killer application for 3G mobile Internet? a model of media convergence acceptance

2010 | Information Systems Frontiers | Citations: 5

Authors: Xu, Xin; Ma, Will Wai Kit; See-To, Eric Wing Kuen

Abstract: We propose and empirically test a model of user acceptance of digital media conv ... Expand

Abstract: We propose and empirically test a model of user acceptance of digital media convergence. Integrating information system research, particularly the paradigm of task–technology fit and the platform–application dichotomy, and theories from media psychology and human–computer interaction, we theorize the fit between the content applications and the media platform as the key determinant of user evaluation and acceptance of digital media convergence. We empirically tested our theory in the context of mobile video entertainment services. Specifically, we hypothesize that both the duration of the video content (i.e., the characteristic of the content) and the attentional constraint of the mobile media platform (i.e., the characteristic of the media platform) jointly determine users’ attentional involvement (i.e., reflecting the fit) in the video content. Such involvement in turn influences users’ emotional enjoyment and satisfaction with the mobile video entertainment service. The empirical results support most of our hypotheses. Two key findings are: (1) in the case of media convergence, the attentional constraint of the target media platform significantly influences user experience during content delivery that may lead to the rejection of media convergence; and (2) the duration of the content interacts with both the attentional constraint of the media platform and the type of interruptions from the environment in determining attentional involvement and emotional enjoyment. We discuss the theoretical contributions and practical implications from our empirical findings. Collapse

Topics: digital media digital platform user acceptance technology adoption usability

Methods: experiment theoretical contribution usability testing paired t-test longitudinal research

Theories: theory of task technology fit

Mobile Commerce Adoption in China and the United States: A Cross-cultural Study

2009 | ACM SIGMIS Database | Citations: 0

Authors: Dai, Hua; Palvi, Prashant C.

Abstract: Mobile communication technologies have penetrated consumer markets throughout th ... Expand

Abstract: Mobile communication technologies have penetrated consumer markets throughout the world. Mobile commerce is likely to make a strong influence on business activities, consumer behavior, as well as national and global markets. Thus the identification of factors that influence mobile commerce adoption has significant value. In a global context, this study identified nine factors affecting mobile commerce adoption based on published research in MIS. These factors were investigated in China and the United States, and a comparative examination was conducted. A survey was conducted on 190 individual mobile commerce users in China and USA. Results show that there are several significant differences among the antecedents and their impacts on consumer intention to use mobile commerce in the two cultural settings. The study provides a number of practical insights and informs vendors seeking to enter the Chinese and the US marketplace with specific information on user perspectives. Collapse

Topics: mobile business usage intention privacy mobile system ease of use

Methods: survey data transformation structural equation modeling confirmatory factor analysis exploratory factor analysis

Theories: technology acceptance model theory of reasoned action

A Design Science Approach for Creating Mobile Applications

2009 | International Conference on Information Systems | Citations: 2

Authors: Golding, Paul

Abstract: In addressing competition, telecommunications operators are faced with the chall ... Expand

Abstract: In addressing competition, telecommunications operators are faced with the challenge of creating products that lure customers from their competitors and keeping their existing customers. Researchers posit that the successful implementation and wide scale adoption of mobile commerce services is best achieved by understanding consumers’ attitude, interests and needs. The purpose of this study is to utilize the design science paradigm to address the creation of a mobile valueadded service that meet the need of consumers and to evaluate the said service for its suitability and potential adoption in Jamaica using the Technology Acceptance Model. The results suggest that consumer interest is driven by events that are related to social experiences. The evaluation of the artifact highlighted that perceived ease of use, perceived usefulness, attitude and demographic variables, age and gender, play a role in the behaviour intention to adopt the service. Collapse

Topics: usage intention mobile system perceived ease of use perceived usefulness mobile entertainment

Methods: survey design science regression analysis method survey design design artifact testing

Theories: technology acceptance model

An Assessment of Mobile Consumer Interest in Jamaica: Preempting a Decline in Average Revenue per User

2008 | Americas Conference on Information Systems | Citations: 0

Authors: Golding, Paul

Abstract: The high density of mobile devices within the Jamaican market is seen as a precu ... Expand

Abstract: The high density of mobile devices within the Jamaican market is seen as a precursor to a decline in average revenue per user (ARPU) in the local industry and is the primary motivation for this investigation of mobile consumers’ interest. A quantitative research was carried out in a metropolitan area to assess consumers’ interest in proposed data services to be introduced to the Jamaican mobile market and to determine the value-added properties of services that are mostly desired. The findings show that an online mobile learning game, previewing music from local artist and movies from the cinema were identified as the top three desired data services. Also, mobile applications which offer a combination of the mobile values: spontaneous needs, entertainment needs and efficiency ambitious are possible the areas of interest. The result of the research has implications for the local\regional telecommunications industry by providing recommendations on alternative services to voice. Collapse

Topics: mobile business mobile system communication service infrastructure DVD internet technology

Methods: survey parametric test Student's t-test ANOVA survey design

Whither Wireless? Future Directions in Mobility

2008 | Communications of the Association for Information Systems | Citations: 7

Authors: Nickerson, Robert C.

Abstract: Wireless technology, including mobile phones, WiFi-enabled laptops, and Bluetoot ... Expand

Abstract: Wireless technology, including mobile phones, WiFi-enabled laptops, and Bluetooth-connected devices, has become entrenched in today’s society, and we can expect this technology and its mobile applications to continue to evolve in the future. But what direction will this evolution take? The purpose of this paper is to look into the future and forecast where wireless is heading, recognizing full well that making such forecasts is fraught with danger. This paper first places the rise of wireless in an historical context relative to other important information technologies of the past. It then reviews mobile issues first presented in 2002 and examines where these issues stand today. The paper next looks at other views about the future of wireless. With this background the paper makes six forecasts about the future of wireless networks, mobile phones, wireless communications standards, wireless security, ultimate commerce, and the wireless market. Drawing on these forecasts, the paper describes several research questions that could yield valuable results in the wireless arena. The paper concludes with one final forecast. Collapse

Topics: mobile system mobile application mobile phone wireless computer network privacy

Towards a Taxonomy of Mobile Applications

2007 | Americas Conference on Information Systems | Citations: 2

Authors: Nickerson, Robert; Varshney, Upkar; Muntermann, Jan; Isaac, Henri

Abstract: Both the number and types of mobile applications have been seeing a significant ... Expand

Abstract: Both the number and types of mobile applications have been seeing a significant increase in the last few years. Such an increase can lead to an overwhelming situation for researchers, users, and developers who are trying to understand them from many different viewpoints. One way to create a more tractable treatment of both the current as well as the emerging mobile applications is to develop a taxonomy of mobile applications. This paper describes an on-going work towards developing such a taxonomy, which could also lead to the design and development of new mobile applications to fit in the voids identified by the taxonomy. Collapse

Topics: mobile system mobile application location based service electronic health mobile entertainment

Customer and Network Value of Mobile Services: Balancing Requirements and Strategic Interests

2004 | International Conference on Information Systems | Citations: 5

Authors: Haaker, Timber; Bouwman, Harry; Faber, Edward

Abstract: Designing business models for mobile services is a complex undertaking. A busine ... Expand

Abstract: Designing business models for mobile services is a complex undertaking. A business model can be seen as a blueprint of four interrelated components: service offering, technical architecture, and organizational and financial arrangements. Little attention has been paid to how these different components are related to one another. Multiple actors have to balance different design requirements, strategic interests, and business logics to create a win–win situation, in which each actor has incentives to cooperate. Knowledge on the interrelation between and within the four components is needed to enhance our understanding of what constitutes a viable business model. In this paper, the connections between these components are explored by analyzing the critical design issues in business models for mobile services (e.g., targeting, branding, and customer retention in the service domain; security, quality of service and system integration in the technology domain; network governance in the organization domain; and revenue sharing in the finance domain). A causal framework is developed linking these critical design issues to expected customer value and expected network value, and hence to business model viability. Collapse

Topics: business model mobile system closed platform system integration database system

Methods: case study qualitative interview survey company material