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Found 138 articles
  • An Adversarial Dance: Toward an Understanding of Insiders’ Responses to Organizational Information Security Measures

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    2023 | Journal of the Association for Information Systems | Citations: 0

    Authors: Balozian, Puzant; Burns, A.; Leidner, Dorothy

    Abstract: Despite the increased focus on organizational security policies and programs, s ... Expand

    Semantic filters: online marketing

    Topics: IT security IT security defense productivity IT security threat anonymity

    Methods: case study qualitative interview personal interview theory development survey

    Theories: information systems theory neutralization theory behavioral theory

  • Nudging Towards Sustainable Delivery Options: First Insights From an Experimental Study

    2023 | European Conference On Information Systems | Citations: 0

    Authors: Brylla, Daniel; Walsh, Gianfranco

    Abstract: As the e-commerce sector continues to grow, customers are increasingly concerne ... Expand

    Semantic filters: online marketing

    Topics: electronic commerce logistics management word of mouth website missing data

    Methods: experiment theory development experimental design parametric test theoretical contribution

  • Shopping for digital innovation— The role of startup acquisitions for digital innovation in incumbents

    2023 | Americas Conference on Information Systems | Citations: 0

    Authors: Dekova, Ani; Böttcher, Timo; Krcmar, Helmut

    Abstract: Incumbent firms increasingly acquire startups for digital innovation. Startups ... Expand

    Semantic filters: online marketing

    Topics: digital innovation innovation management digital entrepreneurship business model digital business strategy

    Methods: literature study qualitative coding triangulation survey grounded theory

  • Social informedness and investor sentiment in the GameStop short squeeze

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    2023 | Electronic Markets | Citations: 2

    Authors: Kim, Kwansoo; Lee, Sang-Yong Tom; Kauffman, Robert J.

    Abstract: We examine investor behavior on social media platforms related to the GameStop ( ... Expand

    Semantic filters: online marketing

    Topics: Reddit social media Twitter analytical information system Python

    Methods: Student's t-test sentiment analysis longitudinal research econometric modeling case study

    Theories: cognitive dissonance theory

  • The puzzle of experience vs. memory: Peak-end theory and strategic gamification design in M-commerce

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    2023 | Information & Management | Citations: 0

    Authors: Li, Manning; Jiang, Zhenhui (Jack); Ma, Guanghui

    Abstract: As businesses increasingly use gamified mobile marketing campaign (GMMC) systems ... Expand

    Semantic filters: online marketing

    Topics: electronic data interchange marketing management user experience gamification systems design

    Methods: experiment electroencephalography survey multivariate analysis of variance survey design

    Theories: technology acceptance model flow theory self determination theory theory of planned behavior

  • Customer-initiated and firm-initiated online shopping visits under competition for attention: A conceptual model and empirical analysis

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    2022 | Decision Support Systems | Citations: 0

    Authors: Bhatnagar, Amit; De, Prabuddha; Sen, Arun; Sinha, Atish P.

    Abstract: Customer-initiated vs. firm-initiated visitsMarketing researchers distinguish b ... Expand

    Semantic filters: online marketing

    Topics: search engine Facebook electronic commerce website marketing management

    Methods: conceptual modelling probit regression theoretical contribution company material literature study

  • Get your report a thumb-up: An empirical investigation on crowd testing

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    2022 | Decision Support Systems | Citations: 0

    Authors: Cai, Jingxuan; Ke, Dan; Wu, Jiang; Luo, Xin (Robert)

    Abstract: Crowd testing has been increasingly adopted as a marketing strategy for e-Retail ... Expand

    Semantic filters: online marketing

    Topics: crowdsourcing data quality perceived usefulness marketing management website

    Methods: data transformation principal component analysis natural language processing robustness check computational algorithm

    Theories: uncertainty reduction theory technology acceptance theory

  • Trust Me, I’m an Influencer! - A Comparison of Perceived Trust in Human and Virtual Influencers

    2022 | European Conference On Information Systems | Citations: 0

    Authors: Hofeditz, Lennart; Nissen, Anika; Schütte, Reinhard; Mirbabaie, Milad

    Abstract: ... Expand

    Semantic filters: online marketing

    Topics: Instagram social presence social media online marketing marketing management

    Methods: functional neuroimaging survey functional near infrared spectroscopy self reported survey survey design

  • Artificial Intelligence (AI) and Digital Transformation in the Insurance Market: A Case Study Analysis of BGL Group

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    2022 | HICSS | Citations: 0

    Authors: Holland, Christopher

    Abstract: Artificial Intelligence (AI) is transforming the insurance industry and there ar ... Expand

    Semantic filters: online marketing

    Topics: artificial intelligence weak AI business model business process management digital transformation

    Methods: case study focus group usability testing machine learning

  • Creative Appeals in Firm-Generated Content and Product Performance

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    2022 | Information Systems Research | Citations: 0

    Authors: Mu, Jifeng; Zhang, Jonathan; Borah, Abhishek; Qi, Jiayin

    Abstract: The authors of this research investigate the effects of hedonic and utilitarian ... Expand

    Semantic filters: online marketing

    Topics: Twitter Facebook social media personality marketing management

    Methods: Student's t-test parametric test instrumental variables estimation sentiment analysis descriptive statistic