2023 | Journal of the Association for Information Systems | Citations: 0
Authors: Balozian, Puzant; Burns, A.; Leidner, Dorothy
Abstract: Despite the increased focus on organizational security policies and programs, s ... Expand
Semantic filters: online marketing
Topics: IT security IT security defense productivity IT security threat anonymity
Methods: case study qualitative interview personal interview theory development survey
Theories: information systems theory neutralization theory behavioral theory
2023 | European Conference On Information Systems | Citations: 0
Authors: Brylla, Daniel; Walsh, Gianfranco
Abstract: As the e-commerce sector continues to grow, customers are increasingly concerne ... Expand
Semantic filters: online marketing
Topics: electronic commerce logistics management word of mouth website missing data
Methods: experiment theory development experimental design parametric test theoretical contribution
2023 | Americas Conference on Information Systems | Citations: 0
Authors: Dekova, Ani; Böttcher, Timo; Krcmar, Helmut
Abstract: Incumbent firms increasingly acquire startups for digital innovation. Startups ... Expand
Semantic filters: online marketing
Topics: digital innovation innovation management digital entrepreneurship business model digital business strategy
Methods: literature study qualitative coding triangulation survey grounded theory
2023 | Electronic Markets | Citations: 2
Authors: Kim, Kwansoo; Lee, Sang-Yong Tom; Kauffman, Robert J.
Abstract: We examine investor behavior on social media platforms related to the GameStop ( ... Expand
Semantic filters: online marketing
Topics: Reddit social media Twitter analytical information system Python
Methods: Student's t-test sentiment analysis longitudinal research econometric modeling case study
Theories: cognitive dissonance theory
2023 | Information & Management | Citations: 0
Authors: Li, Manning; Jiang, Zhenhui (Jack); Ma, Guanghui
Abstract: As businesses increasingly use gamified mobile marketing campaign (GMMC) systems ... Expand
Semantic filters: online marketing
Topics: electronic data interchange marketing management user experience gamification systems design
Methods: experiment electroencephalography survey multivariate analysis of variance survey design
Theories: technology acceptance model flow theory self determination theory theory of planned behavior
2022 | Decision Support Systems | Citations: 0
Authors: Bhatnagar, Amit; De, Prabuddha; Sen, Arun; Sinha, Atish P.
Abstract: Customer-initiated vs. firm-initiated visitsMarketing researchers distinguish b ... Expand
Semantic filters: online marketing
Topics: search engine Facebook electronic commerce website marketing management
Methods: conceptual modelling probit regression theoretical contribution company material literature study
2022 | Decision Support Systems | Citations: 0
Authors: Cai, Jingxuan; Ke, Dan; Wu, Jiang; Luo, Xin (Robert)
Abstract: Crowd testing has been increasingly adopted as a marketing strategy for e-Retail ... Expand
Semantic filters: online marketing
Topics: crowdsourcing data quality perceived usefulness marketing management website
Methods: data transformation principal component analysis natural language processing robustness check computational algorithm
Theories: uncertainty reduction theory technology acceptance theory
2022 | European Conference On Information Systems | Citations: 0
Authors: Hofeditz, Lennart; Nissen, Anika; Schütte, Reinhard; Mirbabaie, Milad
Abstract: ... Expand
Semantic filters: online marketing
Topics: Instagram social presence social media online marketing marketing management
Methods: functional neuroimaging survey functional near infrared spectroscopy self reported survey survey design
2022 | HICSS | Citations: 0
Authors: Holland, Christopher
Abstract: Artificial Intelligence (AI) is transforming the insurance industry and there ar ... Expand
Semantic filters: online marketing
Topics: artificial intelligence weak AI business model business process management digital transformation
Methods: case study focus group usability testing machine learning
2022 | Information Systems Research | Citations: 0
Authors: Mu, Jifeng; Zhang, Jonathan; Borah, Abhishek; Qi, Jiayin
Abstract: The authors of this research investigate the effects of hedonic and utilitarian ... Expand
Semantic filters: online marketing
Topics: Twitter Facebook social media personality marketing management
Methods: Student's t-test parametric test instrumental variables estimation sentiment analysis descriptive statistic