Website practices: A comparison between the top 1000 companies in the US and Taiwan

2006 | International Journal of Information Management | Citations: 4

Authors: Liao, Chechen; To, Pui-Lai; Shih, Meng-Lin

Abstract: In the global Web environment, understanding the practices of Web adoption in va ... Expand

Abstract: In the global Web environment, understanding the practices of Web adoption in various countries is becoming increasingly important. This study compares the similarities and differences of Web sites across two different countries: the US and Taiwan. The similarities and differences in terms of Web adoption, Web comprehensiveness, and electronic commerce comprehensiveness are presented. The study also investigates whether revenue and industry types play crucial roles in determining the adoption and implementation of Web technology. Data was collected through thorough content analysis of Web sites in the top 1000 companies of the two countries. The results indicate that Web technology has become well integrated into almost all types of industries in the US. US companies are leading in the use of Web technology to conduct business. However, some Taiwanese companies are still at the premature stage of Web adoption: especially those companies in traditional industries or companies in the lower revenue category. Detailed findings are presented. Collapse

Topics: website web technology web application marketing management advertising management

Methods: descriptive statistic qualitative content analysis parametric test ANOVA chi squared test