Introduction to the Special Issue: Information Communication Technology (ICT): People, culture, and globalization

2023 | International Journal of Information Management | Citations: 0

Authors: Bartikowski, Boris; Laroche, Michel; Kizgin, Hatice

Abstract: Introduction to the special issueInformation Communication Technology (ICT): Pe ... Expand

Abstract: Introduction to the special issueInformation Communication Technology (ICT): People, Culture, and Globalization The broad objective of this Special Issue (SI) was to deliver new insights into the management of Information Communication Technology (ICT) in the view of ICT users', consumers', or managers' cultural diversity, in order to enhance our understanding of how ICT connects people across countries or cultures and affects their behavior. Understanding how ICT and culture affect human decisions is timely and of crucial importance because ICT is a driving force behind almost any form of business internationalization or globalization. Although the COVID-19 pandemic and Russia's war in Ukraine currently lead to a slowdown in business globalization, it is clear that many firms continue to operate in, or expand into foreign countries, as well as deal with people from different cultures within a country. Almost all firms and organizations today use ICT to connect with people and must therefore address questions of how culture affects ICT usage and user behavior, and what the consequences are for the organization.We therefore aimed to bring together a group of international researchers in marketing and related disciplines broadly concerned with business globalization and ICT management. The SI was initially planned as part of the Royal Bank International Research Seminar (RBIRS), which has since 2001 been very successfully held bi-annually in Montreal, Canada. RBIRC, the international conference version, was also very successfully held in 2010 in Tokyo, Japan, in 2012 in Shanghai, China, and in 2016 in Wuxi, China. RBRIS has since many years brought together likeminded researchers from across the globe, who share research interest frequently in fields related to the role of culture in consumer behavior, how consumers interact with technology, as well as links between the two. We thus planned to organize the 2020 edition of RBIRC at Kedge Business School in Marseille, France and link this SI to it as an opportunity for researchers to publish innovative and relevant work. Unfortunately, the emergence of COVID-19 as a global pandemic has scuttled our ambitious plans, and we were ultimately forced to cancel RBIRC 2020 for the well-known restrictions that prevented us making the conference meeting happen in Marseille. We regret these circumstances very much and hope that future issues of RBIRS can happen in-person again.Given that a number of authors had prepared targeted manuscripts before we cancelled the conference, we decided to maintain the SI, with the kind approval of the Editor-in-Chief, Yogesh Dwivedi, to whom we are most grateful. Despite the difficult circumstances, we received 11 manuscripts that underwent careful peer reviews, and we have finally accepted three of them for inclusion into the SI. The three papers cover three different forms of modern ICT, namely social media, human-like service robots, and P2P accommodation-sharing platforms. The authors of these papers use various types of methods and data to tackle different phenomena that enhance our understanding of how culture affects ICT usage and behavior.The first paper by Takhar, Bebek, & Jamal (2021) offers insights into the role of social media's liminal characteristics (anonymity and freedom) for ethnic minority consumers' social-cultural identity construction. Given their multicultural social environments, ethnic consumers in particular experience cultural tensions in their daily lives related to potentially conflicting online-and offline cultural-social identities. Focusing on Instagram and third-generation British Sikhs, and using a multi-method qualitative research design (observations, nethnography, and semi-structured interviews), the authors demonstrate how liminality enables imagined or idealized social-cultural identities with important implications for social media marketing, such as virtual brand communities. Marketers should consider liminality as a factor that empowers consumers' identity construction, which can help them develop stronger and more sustainable customer relationships.The second paper in this SI, written by Pitardi, Bartikowski, Osburg, Collapse

Topics: social media marketing social media Instagram IS management marketing management

Methods: mixed method personal interview cross sectional research

A DevOps-based Service-Learning Design in An Advanced IS-related Course

2023 | International Conference on Information Systems | Citations: 0

Authors: Chou, Chih-Yuan

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Topics: devops anonymity systems design database system social media

Methods: case study qualitative content analysis survey

Do Social Media Marketing Activities Improve Brand Loyalty? An Empirical Study on Luxury Fashion Brands

2023 | Information Systems Frontiers | Citations: 0

Authors: Fetais, Abdulla H.; Algharabat, Raed S.; Aljafari, Abdullah; Rana, Nripendra P.

Abstract: This research aims to investigate the impact of social media marketing activitie ... Expand

Abstract: This research aims to investigate the impact of social media marketing activities (SMMa) on brand loyalty directly and through mediating variables community engagement and lovemark. To propose a research model, we used the theories including lovemark theory, engagement theory and brand equity theory. As a result, this research investigates the impact of SMMa, community engagement, and lovemark on brand loyalty. Using an online survey, we collected data from 464 female participants who are following luxury fashion brands on major social networking sites including Facebook, Instagram, Snapchat, and Twitter. Results using PLS revealed that SMMa positively influences community engagement and lovemark. Moreover, we find positive relationships between community engagement, lovemark and brand loyalty. However, we find that SMMa has no direct influence on brand loyalty. Collapse

Topics: customer loyalty social media word of mouth online word of mouth marketing management

Methods: survey partial least squares regression partial least squares path modeling statistical hypothesis test data transformation

Theories: equity theory job engagement theory service-dominant logic theory of logic

Psychological resilience and job satisfaction and the effectiveness of social media marketing employees

2023 | Americas Conference on Information Systems | Citations: 0

Authors: Kowal, Jolanta; Szymczonek, Szymon

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Topics: job satisfaction social media social media marketing marketing management individual productivity

Methods: survey literature study descriptive statistic statistical hypothesis test

How to Effectively Institutionalize Social Selling in Business-to-Business Companies

2023 | International Conference on Information Systems | Citations: 0

Authors: Kuznik, Giulia; Kuehnl, Christina

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Topics: social media business-to-business social media marketing affordance system support

Methods: qualitative interview grounded theory qualitative coding literature study design guideline

The Application of the Principles of Responsible AI on Social Media Marketing for Digital Health

2023 | Information Systems Frontiers | Citations: 1

Authors: Liu, Rui; Gupta, Suraksha; Patel, Parth

Abstract: Social media enables medical professionals and authorities to share, disseminate ... Expand

Abstract: Social media enables medical professionals and authorities to share, disseminate, monitor, and manage health-related information digitally through online communities such as Twitter and Facebook. Simultaneously, artificial intelligence (AI) powered social media offers digital capabilities for organizations to select, screen, detect and predict problems with possible solutions through digital health data. Both the patients and healthcare professionals have benefited from such improvements. However, arising ethical concerns related to the use of AI raised by stakeholders need scrutiny which could help organizations obtain trust, minimize privacy invasion, and eventually facilitate the responsible success of AI-enabled social media operations. This paper examines the impact of responsible AI on businesses using insights from analysis of 25 in-depth interviews of health care professionals. The exploratory analysis conducted revealed that abiding by the responsible AI principles can allow healthcare businesses to better take advantage of the improved effectiveness of their social media marketing initiatives with their users. The analysis is further used to offer research propositions and conclusions, and the contributions and limitations of the study have been discussed. Collapse

Topics: social media responsible artificial intelligence social media marketing artificial intelligence health information system

Methods: qualitative interview personal interview conceptual modelling literature study

Theories: trust theory technology acceptance model theory of information

Know Your Firm: Managing Social Media Engagement to Improve Firm Sales Performance

2023 | Management Information Systems Quarterly | Citations: 0

Authors: Ren, Fei; Tan, Yong; Wan, Fei

Abstract: We examine the impact of firm social media engagement on sales performance, ans ... Expand

Abstract: We examine the impact of firm social media engagement on sales performance, answering "whether," "what," and "how" questions. The study uses a quasi-experimental design in a social e-commerce setting, for which propensity score matching and difference-in-differences methods quantify a mean 20.67% sales increase after firm social media adoption. We also find that firms that sell low-involvement products benefit more from social media adoption, compared to those that sell high-involvement products. Further, in terms of how to manage social media engagement, we find that informative content, in general, is effective for sales of high-involvement products, whereas promotional content, a new type of content discovered in this study, is more beneficial for sales of low-involvement products. Meanwhile, more social media followers generate better firm sales performance. We used instrumental variables and the control function method to address endogeneity issues and conducted robustness checks to support our conclusions. This study sheds light on the value of firm social media, particularly regarding industry differences and firm know-how. Collapse

Topics: social media blog electronic commerce decision making organizational productivity

Methods: experimental group instrumental variables estimation propensity score method qualitative content analysis computational algorithm

Theories: social presence theory communication theory

DEVCOMS: A STUDY OF INDIE VIDEOGAME DEVELOPERS’ COMMUNITY-BUILDING RHETORICS LEADING TO LAUNCH

2022 | European Conference On Information Systems | Citations: 0

Authors: Golding, Nathaniel; Hu, Lorenzo; Lin, Chris; Kanat, Irfan

Abstract: Competition in the gaming market is fierce. Yet, Independent ("Indie") Game Dev ... Expand

Abstract: Competition in the gaming market is fierce. Yet, Independent ("Indie") Game Developers (IGDs) with limited resources managed to carve out an existence. In the IGD scene, the social media platform Twitter is considered ideal for intra-industry marketing and community building. In this study, 31 indie games and 17,599 tweets from official IGD accounts were coded and analysed according to their targeted audience (Broad vs. Narrow), message (Inclusionary vs. Exclusionary), and timing. Our findings indicate that commercially successful games converge on a pattern of rhetoric we dubbed 'The SHuFL Model', consisting of four phases: 1) a phase of 'Seeding' tweets to raise discoverability; 2) a 'Feeding' phase of active community engagement; 3) a 'Leveraging' phase where network effects are leveraged for a successful launch; 4) an optional 'Hunting' round of proactive solicitation during the 'Seeding' phase. 'The SHuFL Model' can be utilized by "grassroots" marketers to overcome platform gatekeeping. Collapse

Topics: Twitter marketing management social media marketing social media pandemic

Methods: qualitative content analysis qualitative coding theory development longitudinal research

Situational Business Model Developer: A Tool-support for Situation-specific Business Model Development

2022 | International Conference on Business Informatics | Citations: 0

Authors: Gottschalk, Sebastian; Yigitbas, Enes; Nowosad, Alexander; Engels, Gregor

Abstract: The development of business models is a challenging task that can be supported w ... Expand

Abstract: The development of business models is a challenging task that can be supported with software tools. Here, existing approaches and tools do not focus on the company’s situation in which the development takes place (e.g., financial resources, product type). To tackle this challenge, we used design science research to develop a situation-specific business model development approach that contains three stages: First, existing knowledge in terms of tasks to do (e.g., analyze competitive advantage), and decisions to be made (e.g., social media marketing) are stored in repositories. Second, the knowledge is used to compose a development method based on the company’s situation. Third, the development method is enacted to develop a business model. This demonstration paper presents a tool-support called Situational Business Model Developer that supports all stages of our approach. We release the tool under open-source and evaluate it with a case study on developing business models for mobile apps. Collapse

Topics: business model system development method systems analysis mobile application decision support

Methods: design methodology case study design science literature study qualitative interview

A Hashtag Is Worth a Thousand Words: An Empirical Investigation of Social Media Strategies in Trademarking Hashtags

2022 | Information Systems Research | Citations: 4

Authors: Kumar, Naveen; Qiu, Liangfei; Kumar, Subodha

Abstract: Firms of all sizes are “joining the conversation” on social media platforms and ... Expand

Abstract: Firms of all sizes are “joining the conversation” on social media platforms and increasingly trademarking hashtags related to their products and brands. This added effort to protect intellectual property and its impact on social media engagement have not been investigated in the literature. In this study, we attempt to bridge this important gap in the literature by first examining the impact of trademarking a hashtag on a firm’s social media audience engagement. By adopting multiple causal identification strategies to address the issues of self-selected trademarking, we find that trademarking hashtags plays a pivotal role in increasing social media audience engagement and information dissemination. More importantly, this positive effect is stronger for firms with fewer Twitter followers. Digging deeper into the underlying mechanisms, we find that trademarking hashtags makes composing tweets with certain linguistic styles more critical: It can amplify the positive effects of trademarking hashtags on social media audience engagement. Our findings highlight important managerial implications of trademarking hashtags. First of all, we examine whether trademarking a hashtag helps or hurts a firm in terms of its social media audience engagement. Further, we show, to maximize the effectiveness of trademarking hashtags, how firms should develop the right social media engagement strategies by taking specific communication and linguistic styles into account. Our results provide useful insights to firms in understanding the key benefits of signaling through trademarking hashtags on social media engagement. History: Ram Gopal, Senior Editor; Yuliang (Oliver) Yao, Associate Editor. Supplemental Material: The online appendices are available at https://doi.org/10.1287/isre.2022.1107. Collapse

Topics: social media Twitter consumer behavior website marketing management

Methods: experimental group propensity score method robustness check regression analysis method quasi experiment

Theories: speech act theory lemon market theory signaling theory communication theory