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Factors influencing online shoppers’ repurchase intentions: The roles of satisfaction and regret
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2017 | Information & Management | Citations: 0
Authors: Liao, Chechen; Lin, Hong-Nan; Luo, Margaret Meiling; Chea, Sophea

Abstract: This study adopts the expectancy confirmation theory and regret theory to invest ... Expand

Abstract: This study adopts the expectancy confirmation theory and regret theory to investigate the effects of external reference points on repurchase behaviors and explore how customers’ search effort influences satisfaction and regret. The model was tested using data from 268 customers of an online store. Partial least squares analysis results suggest that confirmation of expectation, search effort, and alternative attractiveness are predictors of regret, which in turn influences satisfaction and repurchase intention; confirmation of expectation and search effort also exhibited considerable positive effects on satisfaction, which in turn influenced repurchase intention. In addition, prior loyalty negatively moderates the relationship between satisfaction and repurchase intention. Collapse

Semantic filters: theory of consumer choice

Topics: electronic commerce customer satisfaction information storage and retrieval system

Methods: survey partial least squares regression data transformation multiple regression theory development

Theories: regret theory cognitive dissonance theory theory of consumer choice contrast theory
Understanding the Adoption of Mobile Data Services: A Value Perspective

2008 | European Conference On Information Systems | Citations: 0
Authors: Kim, Byoungsoo Kim; Chung, Sunghun; Han, Ingoo

Abstract: Mobile data services (MDS) are wireless value-added pay-per-use services that ha ... Expand

Abstract: Mobile data services (MDS) are wireless value-added pay-per-use services that have attracted increased attention in recent years. In the marketing and information system (IS) disciples, the ability of a service provider to offer a high level of value to its customers is regarded as a success. In this paper, a theoretical framework is proposed to investigate key drivers in wireless pay-per-use services behavior based on a value perspective. This study examines the role of three evaluation values, derived from marketing and IS literature, in adoption decisions. Potential adopters have no experience with MDS; thus, they likely conceive value based primarily on indirect experience with it, such as through advertisements or communication with peers. Most studies of MDS, however, have given little attention to the types of information sources that affect the formation of value that is obtained using MDS. In this study, the influence of members of social networks and secondary sources are regarded as the major sources of information. The proposed model is empirically tested using survey data collected from 287 potential adopters. The analysis results show that the proposed model, based on the aforementioned view of value, provides a significant explanation of the variance in the level of adoption intention toward MDS in individuals. The results of this study show that utilitarian and social values dominate adoption decisions while the impact of hedonic value in MDS acceptance is weaker than other values. Information from relevant others and from mass media play a critical role in forming the perceptions of value obtained from the use of MDS. Collapse

Semantic filters: theory of consumer choice

Topics: social influence marketing management IS discipline evaluation criteria social network

Methods: partial least squares regression survey theory development literature study PLS tool

Theories: theory of consumer choice
Value-based Adoption of Mobile Internet: An empirical investigation
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2007 | Decision Support Systems | Citations: 0
Authors: Kim, Hee-Woong; Chan, Hock Chuan; Gupta, Sumeet

Abstract: This study examines the adoption of Mobile Internet (M-Internet) as a new Inform ... Expand

Abstract: This study examines the adoption of Mobile Internet (M-Internet) as a new Information and Communication Technology (ICT) from the value perspective. M-Internet is a fast growing enabling technology for Mobile Commerce. However, despite its phenomenal growth and although M-Internet essentially provides the same services as stationary Internet, its adoption rate in many countries is very low compared to that of stationary Internet. The well-known Technology Adoption Model (TAM) has been used for explaining the adoption of traditional technologies. Most adopters and users of traditional technologies (e.g., spreadsheet, word processor) are employees in an organizational setting who use the technology for work purposes, and the cost of mandatory adoption and usage is borne by the organization. In contrast, adopters and users of M-Internet are individuals who play the dual roles of technology user and service consumer. Most of them adopt and use it for personal purposes, and the cost of voluntary adoption and usage is borne by the individuals. Thus, the adopters of new ICT, especially M-Internet, are also consumers rather than simply technology users. By adopting the theory of consumer choice and decision making from economics and marketing research, this study develops the Value-based Adoption Model (VAM) and explains customers' M-Internet adoption from the value maximization perspective. The findings demonstrate that consumers' perception of the value of M-Internet is a principal determinant of adoption intention, and the other beliefs are mediated through perceived value. The theoretical and practical implications of VAM related to M-Internet are discussed. Collapse

Semantic filters: theory of consumer choice

Topics: internet technology technology adoption mobile system ease of use mobile business

Methods: factor analysis data transformation survey descriptive statistic literature study

Theories: technology acceptance model theory of consumer choice endowment effect prospect theory theory of reasoned action

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Found 3 articles

Factors influencing online shoppers’ repurchase intentions: The roles of satisfaction and regret

Understanding the Adoption of Mobile Data Services: A Value Perspective

Value-based Adoption of Mobile Internet: An empirical investigation