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Reigniting the flame: Sustaining Usage Through Intermittent Releases of In-game Content

2023 | International Conference on Information Systems | Citations: 0
Authors: Ghosh, Shyam; Chakraborty, Soumyakanti

Abstract: Downloadable contents (DLCs) are additional in-game contents that developers r ... Expand

Abstract: Downloadable contents (DLCs) are additional in-game contents that developers release periodically to sustain the interest of users. In this paper, we study the effect of these DLC releases on the usage of a game by analysing actual usage data from 241 DLCs released over a period of 12 years. We use a quasi-experimental analysis to determine the effect on usage, and also investigate the effect of different DLCs categories on usage. We also study the effect of the different categories of game developers, indie and AAA, on the relationship between DLC release and usage. Results indicate that different categories of DLCs have distinct effects on usage. We also find that the release of DLCs of indie games have a greater impact on usage as compared to AAA games. We compare and contrast our results with the extant literature and provide insightful guidelines to game developers on managing DLC releases. Collapse

Semantic filters: theory of consumption value

Topics: website free to play game usage intention missing data

Methods: experimental group usage data quasi experiment Student's t-test parametric test

Theories: theory of consumption value
Values of Social Commerce: Influence of Affordance

2023 | Americas Conference on Information Systems | Citations: 0
Authors: Ur Rehman, Mati; Nilakanta, Sree

Abstract: Social commerce is growing. This paper aims to understand how users interact on ... Expand

Abstract: Social commerce is growing. This paper aims to understand how users interact on social commerce platforms. The design of the social commerce platform is unique, giving both buyers and sellers autonomy. The paper seeks to understand the consumer values of both buyers and sellers, how those have led to the social commerce platform design, and what feature enabled affordances help to satisfy the consumers' values. The study will help system designers better design social commerce platforms and understand some of the consumer pain points. Additionally, in literature, the seller behavior is understudied, so the nature of the platform and the autonomy it provides to the seller allows us to study seller behavior. We aim to understand consumer behavior better, how sellers and buyers interact on a social commerce platform, and how these platforms enable those interactions to facilitate transactions. Collapse

Semantic filters: theory of consumption value

Topics: social commerce affordance Facebook usability personalization

Methods: qualitative interview survey

Theories: theory of affordance theory of consumption value
Bringing Smart Home Technology to Peer-to-Peer Accommodation: Exploring the Drivers of Intention to Stay in Smart Accommodation
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2022 | Information Systems Frontiers | Citations: 0
Authors: Papagiannidis, Savvas; Davlembayeva, Dinara

Abstract: COVID-19 has caused disruptions in the sharing economy for both platforms and ow ... Expand

Abstract: COVID-19 has caused disruptions in the sharing economy for both platforms and owners, who are typically micro-businesses. Lower demand and ample supply means that users have a great deal of choice. Finding ways for properties to differentiate themselves has been a pressing need. Against this background, this paper pursued two objectives: firstly to explore the perceived functional and emotional value of smart accommodation and the factors contributing to this by adopting the Theory of Consumption Values, and secondly to examine the role of perceived value in driving intention to stay in smart accommodation in the future. 430 responses were collected to analyse the relationships among antecedents, value and intention. The results showed that the functional value of smart accommodation is associated with the perception that such accommodation represents good value for the price, smart devices are useful, they can enhance control of stay experiences, and there are resources and opportunities facilitating the use of technology. Emotional value is determined by the perception that staying in smart accommodation represents sustainable behaviour, the integration of smart home technologies offers control over the stay experience, improves the entertainment experience, aesthetics and playfulness of using technology. Emotional values are inhibited by the perception of surveillance in smart accommodation. Also, the study offers evidence of the correlation of intention with functional and emotional value. The evidence contributes to the literature by explaining the potential implications of innovative technologies for business recovery in the post-pandemic reality, exploring the applications of smart technologies in delivering tourism services, and identifying the factors in the adoption of smart homes in the hospitality sector. The findings provide practical implications for facilitating the applications of innovative technology and its adoption in home and non-home environments. Collapse

Semantic filters: theory of consumption value

Topics: smart home sharing platform pandemic information system use perceived usefulness

Methods: path analysis theoretical contribution survey design survey conceptual modelling

Theories: theory of consumption value
IT Affordances and Consumption Values Perspective for the Use of Social Commerce

2022 | Americas Conference on Information Systems | Citations: 0
Authors: Ur Rehman, Mati; Nilakanta, Sree

Abstract: Social commerce is growing throughout the world. This paper develops a framewor ... Expand

Abstract: Social commerce is growing throughout the world. This paper develops a framework based on affordance theory and theory of consumption values to understand which consumption values motivate featureenabled affordances to satisfy buyers and sellers and how that impacts the overall transactional experience on the platform. Additionally, the paper also fills the gap in the literature regarding seller's selling behavior which is relatively understudied. The study focuses on Facebook Marketplace as the online social commerce platform (OSC). This research will help system designers to design better social commerce platforms and identify features that need improvement or changes. Additionally, the findings from this research will create a better understanding of buyer and seller behavior and their motivations of using social commerce platforms. Collapse

Semantic filters: theory of consumption value

Topics: social commerce personalization usability Facebook affordance

Methods: survey qualitative interview mixed method

Theories: theory of affordance theory of consumption value
The Influence of Facebook Marketing Using Gamification on Consumers Purchase Intention

2021 | Americas Conference on Information Systems | Citations: 3
Authors: Poolperm, Phumsiri; Thongmak, Mathupayas

Abstract: Social media marketing is one of the most famous communication channels between ... Expand

Abstract: Social media marketing is one of the most famous communication channels between business and consumers by conducting marketing activities to attract the target group. Moreover, business can create interactions on social media by applying the gamification concept with their marketing activities. Gamification, which is the application of game elements, aims at developing customer's engagement level and enhancing the competitive advantages for businesses. Therefore, the purpose of this study is to investigate factors increasing the customers' intention to purchase products and to engage in gamified Facebook marketing, based on three well-known theories. The data are collected from 300 Facebook users who are exposed to the gamified Facebook marketing. Structural equation modeling is used to test the concordance between hypotheses and the structural model. The contributions of this paper are indicating the influential factors that drive customers' intention to purchase products and to engage in gamified activities. Collapse

Semantic filters: theory of consumption value

Topics: marketing management Facebook gamification social media marketing social media

Methods: survey experiment structural equation modeling conceptual modelling

Theories: theory of consumption value uses and gratification theory theory of planned behavior
What makes people watch online TV clips? An empirical investigation of survey data and viewing logs
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2021 | International Journal of Information Management | Citations: 1
Authors: Yoon, Sang-Hyeak; Kim, Hee-Woong; Kankanhalli, Atreyi

Abstract: With the decline in traditional television (TV) viewership, broadcasters are dis ... Expand

Abstract: With the decline in traditional television (TV) viewership, broadcasters are distributing TV clips online, i.e., brief, edited versions of full-length TV shows, as an alternative revenue source. Yet, there are challenges in gaining viewership of this new format, with a lack of understanding and research on what drives such viewing behavior. To fill this gap, this study draws on the theory of consumption values to develop a model explaining the decision factors that can predict online TV clip viewing behavior. We tested the model through a quantitative analysis of survey and archival (viewing logs) data from 398 viewers from a major provider of TV clips. The results indicate that, in addition to convenience and enjoyment, fandom and social viewing are unique factors predicting watching frequency and mediated by the continuance intention to watch online TV clips. Our study contributes to our understanding of the use of this new digital content format by integrating and extending concepts from the theory of consumption values. It also offers insights into how digital content providers can tap online TV clips as a revenue source. Collapse

Semantic filters: theory of consumption value

Topics: digital service information technology infrastructure decision making marketing management advertising management

Methods: survey partial least squares regression data transformation post-hoc analysis descriptive statistic

Theories: theory of consumption value
Purchasing organic food with social commerce: An integrated food-technology consumption values perspective
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2020 | International Journal of Information Management | Citations: 0
Authors: Lin, Jiabao; Guo, Jinyuan; Turel, Ofir; Liu, Shan

Abstract: Organic products may have several health benefits for consumers. Nevertheless, e ... Expand

Abstract: Organic products may have several health benefits for consumers. Nevertheless, even in the age of social commerce, and the communication affordances of social networking sites, consumers are not always informed regarding such benefits. As such, we examine how the characteristics of social commerce and organic foods can work in tandem to influence organic products purchase intentions. We develop a model based on the theory of consumption values and test it empirically. The results show that interactivity, recommendations, and feedback are important social commerce characteristics (affordances), while food safety and eco-friendliness are key organic food characteristics. Such social commerce and organic food characteristics interact and serve as inputs for functional value and emotional value assessments, which in turn, drive purchase intentions of organic foods via social commerce. The findings also show that functional value is more instrumental in this process; and that there is also a significant difference between males and females in the formation of purchase intention. Implications for theory and practice are discussed. Collapse

Semantic filters: theory of consumption value

Topics: social commerce information management behavioral intention decision making affordance

Methods: survey mediation analysis SEM tool theoretical contribution theory development

Theories: theory of consumption value
What drives subscribing to premium in freemium services? A consumer value-based view of differences between upgrading to and staying with premium
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2020 | Information Systems Journal | Citations: 0
Authors: Mäntymäki, Matti; Islam, A. K. M. Najmul; Benbasat, Izak

Abstract: Fostering the conversion of free users to premium subscribers and retaining thos ... Expand

Abstract: Fostering the conversion of free users to premium subscribers and retaining those premium users are critical objectives for freemium service providers. Building on consumer value theory, we empirically examine the differences between basic and premium users in terms of the emotional, functional, social, epistemic, and economic values driving basic users' decisions to upgrade to premium subscriptions and premium users' decisions to retain their paid subscriptions. We employ enjoyment, intrusiveness of advertising in the free subscription, ubiquity, social connectivity, the discovery of new content, and the price value of the premium subscription as drivers of intentions and test our model using data from a leading digital content service that employs the freemium model. Our results show that enjoyment and price value of the premium subscription predict the intention to upgrade to premium, whereas the intention to retain the premium subscription is driven by ubiquity and the discovery of new content. Interestingly, social connectivity has no effect on the intention to upgrade but does have a small negative effect on the intention to retain the premium subscription. Contrary to our expectations, intrusiveness of advertising in the free subscription had a negative effect on the price value of the premium subscription. Collectively, our results imply that the intention to retain the premium subscription is influenced by attribute-level value perceptions such as ubiquity, the discovery of new content, and social connectivity whereas the intention to upgrade is driven by benefits, ie, enjoyment and price value of the premium subscription. Collapse

Semantic filters: theory of consumption value

Topics: advertising management digital service decision making Spotify user behavior

Methods: theory development survey qualitative interview SEM tool theoretical contribution

Theories: consumer value theory mean end chain theory theory of consumption value
Translating evolving technology use into user stories: Technology life narratives of consumer technology use
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2019 | Information Systems Journal | Citations: 3
Authors: Hedman, Jonas; Bødker, Mads; Gimpel, Gregory; Damsgaard, Jan

Abstract: People acquire and buy technology in stores or online in the same way as any oth ... Expand

Abstract: People acquire and buy technology in stores or online in the same way as any other consumer product, so understanding the user as a consumer of technology is essential. In this study, we investigate how the use of ubiquitous consumer technology evolves over time and suggest a theoretical account of how use evolves into different patterns of embodiment. Empirically, we followed 15 consumers of smartphones during a 6-month field study and collected data via interviews, survey, and focus groups. Analytically, we view the user as a consumer of technology and develop three technology life narratives as patterns of embodiment. As a theoretical lens, we draw upon the theory of consumption values and approached use as a dynamic consumption process in which different values drive use over time. We found three distinct patterns of embodiment: that of conditionalists, aesthetic socialites, and functional enthusiasts. Conditionalists are pragmatic and use technology only when the device fulfils pre-existing needs and the preferred alternative is unavailable. Aesthetic socialites use the technology as a fashion accessory and to manage their personal relationships. Functional enthusiasts are gadget lovers whose tinkering for the sake of exploration leads them to discover new needs that the technology can fulfil. Besides the three patterns of embodiment, we discovered a type of use that we argue falls outside of the values described in the theory of consumption values. This is the use of technology without any identifiable purpose other than just using the technology, which is driven by expositional value. Collapse

Semantic filters: theory of consumption value

Topics: information system use Apple iPhone smartphone computer hardware ubiquitous computing

Methods: survey qualitative interview field study focus group theoretical contribution

Theories: theory of consumption value economic utility theory
Look to the future: Enhancing online gamer loyalty from the perspective of the theory of consumption values
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2018 | Decision Support Systems | Citations: 49
Authors: Teng, Ching-I

Abstract: Most online games are commercial systems that attempt to motivate gamers to cont ... Expand

Abstract: Most online games are commercial systems that attempt to motivate gamers to continue playing by enticing them to progress from one game level to the next. This indicates that the expectancy for character growth (i.e., the anticipation of an increase in game level) may enhance loyalty. However, no research has yet examined the antecedents of expectancy for character growth. Hence, this study adopts the theory of consumption values to examine the relationship among consumption values, expectancy for character growth, and online gamer loyalty. Responses from 1440 online gamers were analyzed using the structural equation modeling method. Learning, novelty, enjoyment, and social value were positively related to expectancy for character growth, and thus loyalty. This study is the first examining the relation among consumption values, expectancy for character growth, and online gamer loyalty. It contributes novel insights enabling electronic commerce managers to make more targeted decisions on resource allocation to effectively enhance gamers' expectations and loyalty, thus creating promising revenues and competitive advantage. Collapse

Semantic filters: theory of consumption value

Topics: online game electronic commerce online community resource allocation electronic mail

Methods: chi squared test structural equation modeling data transformation confirmatory factor analysis sensitivity analysis

Theories: theory of consumption value

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Found 17 articles

Reigniting the flame: Sustaining Usage Through Intermittent Releases of In-game Content

Values of Social Commerce: Influence of Affordance

Bringing Smart Home Technology to Peer-to-Peer Accommodation: Exploring the Drivers of Intention to Stay in Smart Accommodation

IT Affordances and Consumption Values Perspective for the Use of Social Commerce

The Influence of Facebook Marketing Using Gamification on Consumers Purchase Intention

What makes people watch online TV clips? An empirical investigation of survey data and viewing logs

Purchasing organic food with social commerce: An integrated food-technology consumption values perspective

What drives subscribing to premium in freemium services? A consumer value-based view of differences between upgrading to and staying with premium

Translating evolving technology use into user stories: Technology life narratives of consumer technology use

Look to the future: Enhancing online gamer loyalty from the perspective of the theory of consumption values