Brand Crisis and Customer Relationship Management on Social Media: Evidence from a Natural Experiment from the Airline Industry

2023 | Information Systems Research | Citations: 0

Authors: Al Balawi, Ramah; Hu, Yuheng; Qiu, Liangfei

Abstract: In this study, we investigate the effect of a brand crisis on the customer relat ... Expand

Abstract: In this study, we investigate the effect of a brand crisis on the customer relationship management (CRM) efforts of brands on social media. Despite the opportunities social media offers to brands to connect and engage with customers, it is still unclear how a brand crisis can change a brand’s social CRM efforts. Social media platforms can amplify the negative consequences of a brand crisis. However, the unique and public nature of social media platforms can offer new means for brands to handle a brand crisis and publicly manage their customer relationships. Compared with traditional CRM, social media enables brands to communicate with their customers publicly, which can strengthen their relationships with customers and maintain higher levels of customer engagement. Leveraging a natural experiment setting, we investigate the impact of the United Airlines crisis on three dimensions of social CRM efforts: informativeness, timeliness, and attentiveness. Contrary to traditional CRM efforts and recommendations, we find that the brand crisis increases informativeness efforts but reduces timeliness and attentiveness efforts.History: Yong Tan, Senior Editor; Beibei Li, Associate Editor.Supplemental Material: The online appendix is available at https://doi.org/10.1287/isre.2022.1159. Collapse

Topics: social media Twitter customer service customer satisfaction customer relationship management

Methods: mediation analysis longitudinal research robustness check natural experiment experimental group

Get a Word in Edgewise: Post Character Limit and Social Media-Based Customer Service

2023 | HICSS | Citations: 0

Authors: Al Balawi, Ramah; Hu, Yuheng; Qiu, Liangfei

Abstract: In this paper, we study the role of extending character limits on firm responses ... Expand

Abstract: In this paper, we study the role of extending character limits on firm responses on social media. By leveraging a natural experiment setting: the unexpected increase in post character limit on Twitter, we empirically investigate the impact on the linguistic styles of social media-based customer service responses. Using a Regression Discontinuity in Time Design and leveraging a panel dataset, our results suggest that extending character limits influences firm to change the linguistic styles in their responses which could influence consumers' perceptions. Our results show that extending post-character limits significantly reduces the readability ease of firm responses, on average, while increasing the concreteness and personal closeness scores of these responses, on average. We show that these changes were effective in influencing customer satisfaction. Collapse

Topics: social media Twitter customer service customer satisfaction user experience

Methods: instrumental variables estimation regression discontinuity design descriptive statistic regression analysis method robustness check

Theories: theory of affordance

Knowledge Management Systems and Artificial Intelligence Adoption for Increasing Business Sustainability

2023 | Americas Conference on Information Systems | Citations: 0

Authors: Al Halbusi, Hussam; Hassani, Abdeslam; Mosconi, Elaine; Bayiz, Ahmad

Abstract: Sustainable business success is essential for achieving performance in a market ... Expand

Abstract: Sustainable business success is essential for achieving performance in a market in the contemporary technology age. Worldwide, businesses should overcome a number of challenges by using an innovative practices and technologies to achieve long-term business sustainability. This study intended to inspect the relationship between knowledge management systems (KMS) and sustainable business, and to examine the moderating role of artificial intelligence (AI) adoption in the relationship. To achieve this objective, we collect data from Iraqi firms. Using structural equation modelling, the finding of this study show that knowledge management systems significantly increased sustainable business. In addition, AI adoption moderates the relationship between KMS and sustainable business. Hence, this research makes significant implications to literature and policymakers regarding applying and understanding knowledge management systems and AI adoption to enhance sustainable business. Collapse

Topics: artificial intelligence knowledge management system information technology infrastructure computer supported cooperative work technology adoption

Methods: survey partial least squares path modeling structural equation modeling partial least squares regression statistical hypothesis test

THE IMPACT OF ONLINE ADVERTISMENT PERSONALIZATION AND TRANSPARENCY ON INDIVIDUAL DEFENSIVE RESPONSES AND ENGAGMENT

2023 | European Conference On Information Systems | Citations: 0

Authors: Al Helaly, Yasser; Dhillon, Gurpreet; Oliviera, Tiago

Abstract: This study identifies the different individual defensive responses that are tri ... Expand

Abstract: This study identifies the different individual defensive responses that are triggered by ad personalization. We investigate how these responses impact user engagement behavior on social media. The study also examines the role of transparency in advertising and the perceived benefits of personalization on user engagement in Europe. To conduct our study, we are theoretically grounded in the defensive response model. A multi-step quantitative approach constituting two experiments and a survey is used. With 154 and 199 participants each, the experiments allowed us to define the theoretical model. The experiment identified paradoxical findings. We indent surveying online ads-users to examine the impact of personalization on individual defensive responses and the role transparency plays in predicting user engagement. Our research contributes to the theory by identifying defensive responses that explain the engagement behavior, and the impact of transparency on personalized advertising. Collapse

Topics: personalization usability Facebook social media privacy

Methods: experiment survey Student's t-test statistical hypothesis test parametric test

Advancing the Understanding of the Role of Responsible AI in the Continued Use of IoMT in Healthcare

2023 | Information Systems Frontiers | Citations: 1

Authors: Al-Dhaen, Fatema; Hou, Jiachen; Rana, Nripendra P.; Weerakkody, Vishanth

Abstract: This paper examines the continuous intention by healthcare professionals to use ... Expand

Abstract: This paper examines the continuous intention by healthcare professionals to use the Internet of Medical Things (IoMT) in combination with responsible artificial intelligence (AI). Using the theory of Diffusion of Innovation (DOI), a model was developed to determine the continuous intention to use IoMT taking into account the risks and complexity involved in using AI. Data was gathered from 276 healthcare professionals through a survey questionnaire across hospitals in Bahrain. Empirical outcomes reveal nine significant relationships amongst the constructs. The findings show that despite contradictions associated with AI, continuous intention to use behaviour can be predicted during the diffusion of IoMT. This study advances the understanding of the role of responsible AI in the continued use of IoMT in healthcare and extends DOI to address the diffusion of two innovations concurrently. Collapse

Topics: usage intention artificial intelligence responsible artificial intelligence innovation management online learning system

Methods: SEM tool survey descriptive statistic structural equation modeling survey design

Optimal Decision Rules for the Discursive Dilemma

2023 | Group Decision and Negotiation | Citations: 0

Authors: Alabert, Aureli; Farré, Mercè; Montes, Rubén

Abstract: We consider the classical problem in truth-tracking judgment aggregation of a co ... Expand

Abstract: We consider the classical problem in truth-tracking judgment aggregation of a conjunctive agenda with two premisses and one conclusion. We study this problem from the point of view of finding the best decision rule according to a quantitative criterion, under very mild restrictions on the set of admissible rules. The members of the deciding committee are assumed to have a certain probability to assess correctly the truth or falsity of the premisses, and the best rule is the one that minimises a combination of the probabilities of false positives and false negatives on the conclusion. Collapse

Topics: Python anonymity

Methods: machine learning statistical hypothesis test

Self-Building Artificial Intelligence and Machine Learning to Empower Big Data Analytics in Smart Cities

2023 | Information Systems Frontiers | Citations: 0

Authors: Alahakoon, Damminda; Nawaratne, Rashmika; Xu, Yan; De Silva, Daswin; Sivarajah, Uthayasankar; Gupta, Bhumika

Abstract: The emerging information revolution makes it necessary to manage vast amounts of ... Expand

Abstract: The emerging information revolution makes it necessary to manage vast amounts of unstructured data rapidly. As the world is increasingly populated by IoT devices and sensors that can sense their surroundings and communicate with each other, a digital environment has been created with vast volumes of volatile and diverse data. Traditional AI and machine learning techniques designed for deterministic situations are not suitable for such environments. With a large number of parameters required by each device in this digital environment, it is desirable that the AI is able to be adaptive and self-build (i.e. self-structure, self-configure, self-learn), rather than be structurally and parameter-wise pre-defined. This study explores the benefits of self-building AI and machine learning with unsupervised learning for empowering big data analytics for smart city environments. By using the growing self-organizing map, a new suite of self-building AI is proposed. The self-building AI overcomes the limitations of traditional AI and enables data processing in dynamic smart city environments. With cloud computing platforms, the self-building AI can integrate the data analytics applications that currently work in silos. The new paradigm of the self-building AI and its value are demonstrated using the IoT, video surveillance, and action recognition applications. Collapse

Topics: artificial intelligence smart city big data cloud computing distributed system

Methods: computational algorithm experiment unsupervised learning machine learning longitudinal research

The role of system-use practices for sustaining motivation in crowdsourcing: A technology-in-practice perspective

2023 | Information Systems Journal | Citations: 0

Authors: Alam, Sultana Lubna; Sun, Ruonan

Abstract: The success of crowdsourcing (CS) systems depends on sustained participation, wh ... Expand

Abstract: The success of crowdsourcing (CS) systems depends on sustained participation, which is an ongoing challenge for the majority of CS providers. Unfortunately, participants are frequently demotivated by technical difficulties and the incorrect use of CS systems, which can result in CS failure. Although the literature generally assumes that sustained participation in CS is determined by a shift between intrinsic and extrinsic motivation, the role of system-use practices in facilitating such a shift remains unknown. We explore how CS system-use practices influence participants' sustained motivation, evolving from initiation to progression to sustention. Using the notion of technology-in-practice as a lens, we develop and examine a process model using an in-depth case study of a large-scale ongoing CS project, the Australian Newspaper Digitisation Program. The findings suggest that CS participants' motivation is shaped by an evolving combination of three basic components (i.e., contextual condition, outcome and action intensity) and mediated by two types of system-use practice (i.e., passive and active). Passive-use practices facilitate sustaining motivation from initiation to progression, whereas active-use practices have a key role in sustention. Our study contributes to the emerging literature on the substantial role of system-use practices in sustaining motivation, resulting in sustained participation. The findings also offer actionable insights into improving the viability of CS systems in retaining and motivating continuous and increased contributions from participants. Collapse

Topics: information system use strategic management intrinsic motivation

Methods: qualitative interview case study business process modeling theory development synthesis

Theories: technology acceptance theory

Explaining Explainable Artificial Intelligence: An integrative model of objective and subjective influences on XAI

2023 | HICSS | Citations: 0

Authors: Alarcon, G.; Willis, S.

Abstract: Explainable artificial intelligence (XAI) is a new field within artificial inte ... Expand

Abstract: Explainable artificial intelligence (XAI) is a new field within artificial intelligence (AI) and machine learning (ML). XAI offers transparency of AI and ML that can bridge the gap in information that has been absent from "black-box" models. Given its nascency, there are several taxonomies of XAI in the literature. The current paper incorporates the taxonomies in the literature into one unifying framework, which defines the types of explanations, types of transparency, and model methods that together inform the user's processes towards developing trust in AI and ML systems. Collapse

Topics: artificial intelligence explainable artificial intelligence usability human computer interaction

Methods: computational algorithm theory development artificial neural network

Too Tired and in Too Good of a Mood to Worry About Privacy: Explaining the Privacy Paradox Through the Lens of Effort Level in Information Processing

2023 | Information Systems Research | Citations: 0

Authors: Alashoor, Tawfiq; Keil, Mark; Smith, H. Jeff; McConnell, Allen R.

Abstract: The confluence of digital transactions, growing cybersecurity threats, and the i ... Expand

Abstract: The confluence of digital transactions, growing cybersecurity threats, and the internet of the future (e.g., web 3.0 and the metaverse) have made information privacy increasingly important to consumers and companies that rely on consumers willingly sharing their personal information. Although information privacy has been of interest to researchers for decades and much has been learned, one thing that perplexes scholars is the privacy paradox, which we define as a mismatch between stated privacy concerns and actual disclosure behaviors. In this paper, we shed light on this phenomenon and show that low-effort information processing triggered by cognitive depletion (Experiment 1), positive mood (Experiment 2), or both (Experiment 3) significantly attenuates the association between stated privacy concerns and disclosure behaviors. These findings do not indicate that individuals do not care about privacy because we find consistent evidence in the three experiments for a significant negative association between stated privacy concerns and disclosure behaviors when individuals have sufficient cognitive capacity (Experiment 1), experience a negative (or neutral) mood (Experiment 2), or have sufficient cognitive capacity coupled with a negative mood state (Experiment 3). Our findings reveal that the paradox is neither an absolute phenomenon nor a myth, but its existence is conditional on contextual factors, including psychological factors related to information processing. We discuss our contribution to privacy theory and provide implications for consumers, companies, and policymakers. History: Alessandro Acquisti, Senior Editor; Idris Adjerid, Associate Editor. Supplemental Material: The online appendix is available at https://doi.org/10.1287/isre.2022.1182. Collapse

Topics: information privacy concern privacy decision making mobile application task productivity

Methods: experiment descriptive statistic statistical hypothesis test theory development Student's t-test

Theories: elaboration likelihood model